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Trending Event Strategies for 2016

by Maddie Donnelly
Trending Event Strategies

Our events team spends most days running shows at major conferences and taking notes on the latest event trends that work well. Here’s what we’re seeing more and more of out on the road:

  • Content is king: Design is important but substance matters. Your audience wants to be challenged to think creatively. We’re seeing more brands hosting events with fireside chats, Q&A sessions, small break-outs, and interactive presentations.
  • Creative signage: At a recent conference in Vegas, we saw funny and silly event signage that also incorporated sponsors. It was a refreshing touch throughout the event space.
  • Mixed seating: We’re seeing keynotes with theater-style seating, tables for groups, and high-tops near outlets for those who want to live-tweet the event.

Want more creative ideas you haven’t thought of before? Get in touch!

Our team is ready to help you elevate your marketing, create a more engaged event audience, and create a seamless, innovative event.

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