Bruce Whitfield
Business Expert, Journalist, Author, Podcaster and Moderator
- Award-winning journalist, author, and business speaker with nearly 30 years of experience clarifying the intersection of business, politics, and society.
- Interviewed 50,000+ entrepreneurs, leaders, and innovators, uncovering lessons on resilience, decision-making, and navigating disruption.
- Dynamic storyteller who equips audiences with strategies to cut through noise, turn uncertainty into opportunity, and make sharper growth-driving decisions.
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About Bruce Whitfield
Download ProfileBruce Whitfield is an award-winning business speaker, journalist, author, podcaster and moderator who interprets the noise at the murky intersection of business, politics and society. He has the extraordinary ability to bring clarity, humour, and insight to complex issues.
This fresh perspective helps his audience understand how we can choose to fix the future.
Winner of the Thought Leadership category at the 2025 Speaker Awards, he is backed by nearly three decades of impeccable journalistic credentials. He is as comfortable on a stage as he is on camera or behind the microphone. He has shared platforms with Bill and Hillary Clinton, Nouriel Roubini, Charlize Theron, Lord Mervyn King, and hundreds of business and political luminaries and personalities.
Bruce is an award-winning journalist, who, for over 20 years, continuously hosted ‘The Money Show’ a nightly radio show, condensing the complex world of money, economics, and business amidst the noise and clutter of a confusing world. Bruce has also hosted numerous TV programs, is a Contributing Editor to business publications and a foreign correspondent to multiple international news providers.
He has spoken and facilitated discussions as a media leader at the World Economic Forum in Davos and delivers content to audiences around the world.
Bruce’s keynote themes draw on the most critical lessons he has distilled through analysing successful global businesses for more than two decades. These include the importance of strategic decision making in an uncertain and rapidly changing world, navigating the noise of a negative news cycle, resilience, strategic opportunism, high functioning behaviour in dysfunctional environments, grit, and realistic optimism.
His content shifts perspectives, leaving audiences feeling empowered to make better decisions, and to act on these, to deliver their desired outcome.
His podcast series, The Art of Deciding explores how we make decisions, and his guests – from CEOs to behavioural economists, criminal investigators and poker players – each share insights on how they approach decisions.
He also presents a weekly podcast with News24 that looks at the business news that matters in the long run. Bruce Whitfield’s Business Week is business… without the boring bits.
He’s written three bestselling books, all of which reflect his solutionist, entrepreneurial thining: The Upside of Down: How Chaos and Uncertainty Breed Opportunity; Genius, How to thrive at the Edge of Chaos; and The One Thing: Small Ideas, Big Outcomes.
He presents an executive education course on Speaking in Public, Storytelling, Influence & Presence on EdX and has worked with a number of corporate leaders to improve their communication skills and media presence.
Bruce is London based but travels extensively, and is available as a business speaker, MC, or moderator for audiences looking to be entertained, informed and inspired by true stories and decades of studying great leaders and successful companies.
Speech Topics
Download TopicsHow to Thrive at the Edge of Chaos: Bruce shows how leaders and teams can thrive amid global volatility, political disruption, and information overload. Drawing from over 50,000 interviews with entrepreneurs, leaders, and innovators, he distils essential lessons that help business leaders and their teams navigate uncertainty and remain focused.
Key Takeaways:
- Make sharper decisions in uncertain times
- Understand and navigate the news cycle
- Lead effectively through change
- Manage information overload
Solutionist Thinking: This transformative keynote gives teams and leaders a fresh, practical way to reframe conversations, work together more effectively, and spot new opportunities. Drawing on real-world examples, it offers clear, actionable steps to spark innovation and drive growth.
Key Takeaways:
- Identify and overcome limiting biases
- Turn challenges into game-changing moves
- Embrace new strategies that fuel creativity and growth
- Reframe uncertainty as opportunity
Big Ideas in 24 Hours
Our veteran team is standing by to help with big ideas and real perspective. Call us at (855) 827-9635, email us at [email protected], or click below for a custom speaker proposal.
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