Jim Craig

Goaltender of Miracle on Ice
Jim Craig
  • Goaltender for the 1980 U.S. Olympic hockey team
  • Wrote bestselling book, Gold Medal Strategies: Business Lessons Form America’s Miracle Team
  • Worked with employees and associates from over 500 organizations

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Jim Craig has been called the backbone of a team that accomplished one of the most extraordinary and memorable sports victories of all time. He went on to play professionally and transitioned to tremendous success in the business world which he still enjoys today.

For more than30 years, Jim has inspired, instructed, and provided strategic and winning direction for employees and associates from more than 500 organizations, including Bank of America, Dell, Coca-Cola, Dunkin’ Donuts, Kellogg's, Microsoft, Ocean Spray, Walt Disney, Welch’s – and other companies that hold some of the world’s most recognized and respected brands. Jim is also the co-author of the highly acclaimed business book, Gold Medal Strategies: Business Lessons from America's Miracle Team (2010, John Wiley & Sons).

An All-American goalie at Boston University and standout for the Terriers’ 1978 NCAA championship squad, Jim was selected as the starting goaltender for the U.S. 1980 Olympic hockey team. Indispensable to Team U.S.A.’s epic – what some have called miraculous – upset of the Soviet Union was the play of Jim Craig. In the game against the Soviets, the Americans were outshot 42-16, but Jim made 39 saves, many of the spectacular variety, and his teammates scored four goals to secure the victory. It has been called the most memorable sports moment of the 20th century.  “It may just be the single most indelible moment in all of U.S. sports history,” said Sports Illustrated of Team USA’s win over the Soviet Union. Two days later, against Finland, Jim was again superb, and Team USA won, 4-2, to take home Olympic gold.

Following the Olympic Games, Jim Craig was the starting goalie for the Atlanta Flames, Boston Bruins, and Minnesota North Stars of the NHL. While in net for the North Stars, Jim sustained a career ending injury. He is enshrined in the Boston University Athletic Hall of Fame, the International Ice Hockey Federation Hall of Fame, the United State Hockey Hall of Fame, and the United States Olympic Hall of Fame.

When Jim retired from pro hockey, he pursued a marketing and sales career with the same passion, focus, work ethic, and dedication that he put forth on the ice. He signed on as marketing and sales consultant for Valassis Inserts. While with Valassis, Jim took an operating unit that had $300,000 in annual sales and over a 10 year period built it to unit that generated $50 million in annual sales, the top sales-producing division of the corporation. During these years, Jim received “Salesman of the Year” awards from the Marketing Corporation of America and Valassis Communications. Jim left Valassis in 2005 and became the top salesman of Hat Trick Group, a company that creates and produces promotions, incentive marketing, and custom premium programs and products.

In 2007, Jim directed his competitive zeal and devotion to innovation and teamwork to launch Gold Medal Strategies. With Jim at the helm, in the seven years that GMS has been in business, it has grown rapidly and steadily as it serves organizations across many different business sectors – with all its clients receiving personalized attention, premium value, and competitive advantage. 

A primary focus of Jim's – across all varieties of his appearances and the services he delivers – is teaching and describing how individuals and organizations can enlist and employ the winning tactics and strategies of the 1980 U.S. Olympic hockey team to improve outcome and performance of their own organizations.

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Speaker Video

Leadership and Accountability, as told by Jim Craig

Power of Teamwork. Very few things great are done alone. Epic achievement is almost always the result of successful and enduring collaboration. Jim explains and details the elements of winning teamwork. He provides specific examples from the experience of the U.S. “Miracle on Ice” hockey team, and how it confounded the experts, made history … and made it to the top of the podium.

Fundamentals of Winning. Jim talks about the “stuff” and marrow of winners. Jim drills down and talks about the following: What winners share in the way of character. How they prepare. Their priorities. How they handle victory. How they handle defeat. Jim discusses what truly drives winners – the greatest winners.

Commitment to Excellence. Jim has studied … and continues to study and research … what inspires the pursuit of excellence in those who achieve greatness. He describes what is it that separates those content with good enough, and with all right, and with the okay … and those who have an unquenchable thirst and drive to make history and establish the highest standards.

Goal Achievement: As Jim often tells audiences, “If you don't know where you are going, any road will get you there.” Jim shares the elements and fundamental components of goal setting, defining missions – and then going confidently … and smartly … in the direction of your dreams.

Conflict Management. One of the nine “Gold Medal Strategies” that Jim teaches … that he writes and speaks about … is that Great Teams Manage Through Ego and Conflict. Jim tells the story of early on in their journey to Lake Placid and history, the players on the 1980 U.S. Olympic team were not working cooperatively; the team was beset by regional and personal rivalries. But the players got beyond the conflict – and they forged a team, and executed teamwork, for the ages.

Transformational (Change) Management. Had the members of the 1980 U.S. Olympic hockey team – under the guidance and direction of Herb Brooks – not thrown off the old ways and play of U.S. international hockey … had they not embraced a revolutionary form of the game … they would not have beat the team that couldn't be beat, and won the game that couldn't be won. There would not have been any gold medal, any stop atop the podium. Jim talks about how he and his teammates executed that transformation and change – and how the example of that transformation and change can aid your organization to perform more effectively.

Accountability for Action. Great Teams Hold Themselves and Others Accountable – this is one of the nine “Gold Medal Strategies” that Jim teaches. Accountability, as Jim explains and breaks down, is an exercise in looking inward and demanding accountability of yourself – and then working together as a team to make sure that every person on the team is accountable … and, as a tem, helping people to be accountable and to better perform their job.

Confidence Building. How do you inspire and impart confidence? How do leaders and teams accomplish this critical task? How do you pull greatness out of people? How do you challenge and inspire people to get outside their comfort zone – and to reach for what they at one time not thought reachable, and not attainable? Jim shares with you the tactics and strategies of confidence building.

Risk Taking. Risk takers make history. If there is no risk, there is no great achievement. Jim talks about the risk taking enterprise that was the 1980 U.S. Olympic hockey team. He shares more examples of risk taking … in sports, business, and other areas of human endeavor … that enabled greatness and the epic.

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