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Jim Craig

Goaltender of Miracle on Ice
  • Goaltender for the 1980 U.S. Olympic hockey team
  • Wrote bestselling book, Gold Medal Strategies: Business Lessons Form America’s Miracle Team
  • Worked with employees and associates from over 500 organizations
Topics & Types
TeamworkAthletes & Commentators

Jim Craig has been called the backbone of a team that accomplished one of the most extraordinary and memorable sports victories of all time. He went on to play professionally and transitioned to tremendous success in the business world which he still enjoys today.

For more than30 years, Jim has inspired, instructed, and provided strategic and winning direction for employees and associates from more than 500 organizations, including Bank of America, Dell, Coca-Cola, Dunkin’ Donuts, Kellogg's, Microsoft, Ocean Spray, Walt Disney, Welch’s – and other companies that hold some of the world’s most recognized and respected brands. Jim is also the co-author of the highly acclaimed business book, Gold Medal Strategies: Business Lessons from America's Miracle Team (2010, John Wiley & Sons).

An All-American goalie at Boston University and standout for the Terriers’ 1978 NCAA championship squad, Jim was selected as the starting goaltender for the U.S. 1980 Olympic hockey team. Indispensable to Team U.S.A.’s epic – what some have called miraculous – upset of the Soviet Union was the play of Jim Craig. In the game against the Soviets, the Americans were outshot 42-16, but Jim made 39 saves, many of the spectacular variety, and his teammates scored four goals to secure the victory. It has been called the most memorable sports moment of the 20th century.  “It may just be the single most indelible moment in all of U.S. sports history,” said Sports Illustrated of Team USA’s win over the Soviet Union. Two days later, against Finland, Jim was again superb, and Team USA won, 4-2, to take home Olympic gold.

Following the Olympic Games, Jim Craig was the starting goalie for the Atlanta Flames, Boston Bruins, and Minnesota North Stars of the NHL. While in net for the North Stars, Jim sustained a career ending injury. He is enshrined in the Boston University Athletic Hall of Fame, the International Ice Hockey Federation Hall of Fame, the United State Hockey Hall of Fame, and the United States Olympic Hall of Fame.

When Jim retired from pro hockey, he pursued a marketing and sales career with the same passion, focus, work ethic, and dedication that he put forth on the ice. He signed on as marketing and sales consultant for Valassis Inserts. While with Valassis, Jim took an operating unit that had $300,000 in annual sales and over a 10 year period built it to unit that generated $50 million in annual sales, the top sales-producing division of the corporation. During these years, Jim received “Salesman of the Year” awards from the Marketing Corporation of America and Valassis Communications. Jim left Valassis in 2005 and became the top salesman of Hat Trick Group, a company that creates and produces promotions, incentive marketing, and custom premium programs and products.

In 2007, Jim directed his competitive zeal and devotion to innovation and teamwork to launch Gold Medal Strategies. With Jim at the helm, in the seven years that GMS has been in business, it has grown rapidly and steadily as it serves organizations across many different business sectors – with all its clients receiving personalized attention, premium value, and competitive advantage. 

A primary focus of Jim's – across all varieties of his appearances and the services he delivers – is teaching and describing how individuals and organizations can enlist and employ the winning tactics and strategies of the 1980 U.S. Olympic hockey team to improve outcome and performance of their own organizations.

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Location/Travels from: america
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