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Creating Demand Through Customer Experience

description

In this video, Harley-Davidson's legendary former director of communications strategy, Ken Schmidt, discusses how to create demand by creating an unrivaled customer experience.

Ken Schmidt, Business and Communication Strategist

Former Director of Communications at Harley-Davidson & Author

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $35,001 - $55,000*
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Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.
Topics & Types
BrandingCustomer ExperienceLeadershipMarketingRetailSalesBusiness StrategyGrowthConsumer BehaviorDecision MakingTurnaroundCorporate CultureBusiness Leaders From Major BrandsAuthors
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