Rita McGrath: Competition and Opportunities
Expert on business strategy, Rita McGrath talks about competition and opportunities when investing in new business ventures.
Expert on Business Strategy in Uncertain Environments, Acclaimed Thinkers50 Thought Leader, & Best-Selling Author
- Local: $35,001 - $55,000*
- US East: $35,001 - $55,000*
- US West: $35,001 - $55,000*
- Europe: $55,001 - $75,000*
- Asia: $75,001 and up*
Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.