Jonah Berger’s Book Named “Best Book in Marketing”
Popular Wharton professor Jonah Berger just received a big honor from the American Marketing Association Foundation (AMAF). His New York Times and Wall Street Journal best-selling book Contagious: Why Things Catch On was awarded the Berry-AMA Book Prize for “2014’s Best Book in Marketing.”
AMAF recognizes books whose innovative ideas have had significant impact on marketing and related fields, and Berger has been making waves in the marketing industry, as well as on the lecture circuit. He’s is an expert on how products, ideas, and behaviors become popular – including why some products get more word of mouth than others and certain online content go viral. His insights have catapulted him atop LAI’s best-selling speakers list, and he shares his scientific way to create content that stands out because people feel like they just have to share it.
Today’s consumer is hungry for content that he or she can share and spread – no matter where it comes from. He looks at the psychology behind what people engage with and offers six steps for creating word of mouth that drives results. Watch a clip of his presentation: