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Steve Robinson's New Book Gives a Look Inside Chick-fil-A

by Varsha Kalakuntla
Robinson-Steve-Book

Earlier this month, Steve Robinson, former chief marketing officer and executive vice president of Chick-fil-A, launched his new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.

In his book, Robinson reveals the inside story on how Chick-fil-A built one of the largest and most successful brands in America. He delves into the niche marketing tactics of the company, the values of the founder, and the company’s dedication to Christianity.

As a key part of the company, Robinson is able to speak on how Chick-fil-A solidified its corporate purpose and how they created their widely known “Eat Mor Chikin” campaign. Additionally, he draws on personal interactions with different members of the company in order to explain what characteristics built and sustained the company’s culture through hard times. 

The work has garnered many great reviews. In the foreword of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, Scott Davis, chief growth officer of Prophet, left a glowing review. He said, “Covert Cows and Chick-fil-A is one of the finest books I have read that captures the history and legacy of both a business and a brand, while pushing the reader to constantly think about higher order purposes and ideas–and showing that they don’t have to be in conflict with one another.”

With 34 years of experience at Chick-fil-A, Robinson is a great speaker with an ability to touch on many topics and immerse audiences in his talks. He talks about building an iconic brand, putting the customer experience first, and the impact a powerful mission statement can make on corporate culture. 

Watch a video of Steve speaking now: 

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