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Bert Jacobs

Co-Founder and Chief Executive Optimist of "Life is Good"

  • Launched Life is Good with $78 by selling T-shirts in the streets of Boston and on college campuses—it is now a $100 million positive lifestyle brand sold by over 2,000 retailers
  • Has been featured on CNNMoney, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, and many more
  • Explains how to foster a “yes, and” culture focused on opportunities (not obstacles) and brand-building that will stand the test of time

Topics & Types
BrandingCreativityEntrepreneurshipCorporate Social Responsibility Health, Happiness, & WellnessCEOsAuthors

Bert Jacobs is the co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking non-profit work.

Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and inspired the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 1 million kids every year facing poverty, violence, and illness.

Bert focuses his energy on guiding overall vision and creating the art and message for the brand across categories. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote, Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others. 

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Location/Travels from: MA
FEES
Local
$35,001 - $55,000*
US East
$35,001 - $55,000*
US West
$35,001 - $55,000*
Europe
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Asia
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* This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice.
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