Brian Solis

Hey Mr. Futurist, What’s the future of....Business? Technology? Brands? My Industry? Based in Silicon Valley, the innovation capital of the world, he studies disruptive technology and its impact on business and society. Everything from self-driving cars to artificial intelligence and robotics to the Internet of Things and AR/VR, Brian makes sense of how these trends are impacting business. Additionally, what’s special about Brian is that he’s a digital anthropologist who studies how all of these things, as well as everyday devices and apps we see at work and home, affect human behavior. He will humanize these trends, make them approachable and leave the audience inspired to get in front of disruption and take control of their destiny. In this outstanding session, Brian will offer a glimpse of the future, its relationship to today and how it affects the specific industry of the audience. More so, he will tailor the content so that it aligns with the challenges and goals of the audience and offer insights and advice to guide their next steps.

The Personal Guide to Business Innovation: Why Change Starts with You (and How to Be Innovative) There are a lot of clichés and platitudes offered as insight or advice. Sometimes we need more than motivation, we need inspiration and direction. Brian lives and breathes innovation and is one of the industry’s most sought after voices on corporate and startup innovation. Not only did he publish the first series on research tracking corporate innovation centers around the world, he has personally helped launch over 1,000 startups in his career, started and sold several companies, and also helped take many leading companies public. He’s learned a thing or two along the way. One of the things he’s found time and time again, is that every story of innovation starts with personal acts. In this unique session, Brian will show how companies can create cultures that foster empowerment, new learning, and strategic risk taking. Additionally, Brian will explore the pillars of innovation, bringing together the points where the future of business and work meets new perspective, creativity and design. And finally, he’ll share why every story of change starts with each person in the audience.

The Evolution of Brand from Creative to Experiential (and How to Become an Experience Architect) Every great brand has a great story, identifiable logo, unforgettable tagline, and products that people loyally buy. But the entire idea of brand is changing from one that is based on creative or great products to one rooted in memorable and shareable customer experiences...in every moment of the customer lifecycle. Pine and Gllmore called it “The Experience Economy.” And, Brian believes that experiences are the new brand. In this exciting and eye-opening presentation, he will demonstrate how products, touch points, marketing, services, etc., engender emotions that form customer experiences. More so, he’ll share how what customers feel and express in each moment add up to a peer-driven brand that others trust. Brian wrote the book, literally, on experience design. In X: The Experience When Business Meets Design, he lays out how brands must now invest in experience architecture. Those lessons come to life in his presentation where he will connect the dots between what today’s discerning customers value, how they make decisions, and who and what influences them. Furthermore, he’ll share how progressive businesses can design a new genre of individual and holistic experiences that become the new brand and serve as a more meaningful foundation for customer relationships and loyalty.

A Digital Anthropologist, Business Executive and Human Being Walk into a Bar... In addition to studying disruptive technology’s impact on business, Brian is a digital anthropologist who also studies how every bit of new technology impacts us little by little until massive change is suddenly everywhere. Whether you’re an executive, parent, teacher/mentor, family member, or colleague, you have witnessed the stark differences between how you grew up, go through life and work compared to the different generations that surround you. It’s difficult for us to appreciate how others can be different. Unfortunately, in many cases, we judge and we are also judged. But that’s not going to build bridges between us. And, this is why understanding these nuances and learning how to unite them serves as the foundation for tomorrow’s leaders. In this humorous, enlightening and also inspiring presentation, Brian humanizes the differences between generations and how to unite them in work, corporate culture, productivity and beyond. He helps the audience see what they cannot see today and more so, how to think differently about why it is no one else sees these things today. The result is the ability to lead different generations of employees, customers, etc., in ways that are authentic and meaningful to each group.

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