Julian Treasure

Chairman, The Sound Agency
Julian Treasure
  • Expert on powerful speaking and listening skills
  • Five time TED speaker including 6th most watched TED talk of all time
  • Audio branding pioneer
  • Passionate proponent of designing for the ears as well as the eyes
  • Author of How To Be Heard and Sound Business

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Julian Treasure is a speaker, CEO, and author of the books How to be Heard and Sound Business. For the past twenty years, he has pioneered work in business sound and personal communication training.

Following a career in publishing and marketing, Julian founded The Sound Agency, a global consultancy that helps some of the world’s leading brands to create and deploy sound and music effectively in marketing and in spaces like malls, airports and offices. The outcomes - such as increased sales, happier customers and lower crime rates - have made headlines worldwide. The Sound Agency has proved that good sound really is good business. Julian’s book Sound Business has become a bible of the fast-growing audio branding industry.

The focus of Julian’s recent work has moved on to developing personal communication in sound. His unique insights into conscious listening and powerful speaking have been expressed in a book, five acclaimed TED talks (one of which is the sixth most-viewed of all time), online courses, and international speeches and workshops. Julian’s work has been featured by the likes of TIME Magazine, The Economist, Vogue, GQ, The BBC, NPR, and CBS, and he has spoken globally for diverse organisations ranging from banks, wealth managers and real estate developers to leaders in agrochemicals, healthcare, pro AV and manufacturing, as well as at many major conferences including the Swiss Economic Forum, the Property Academy (UK), Radio Advertising Summit (Germany)and 361 Degree Conference (India).

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How to speak so that people want to listen.  Have you ever felt like you’re talking, but nobody is listening? Julian demonstrates the how-to’s of powerful speaking — from vocal exercises, to tips on how to speak with empathy, to a public speaking masterclass.

Conscious listening in a fast-paced world. We are losing our listening. As a result, companies are losing billions of dollars through poor communication. Julian teaches practical ways to re-tune your ears and improve everything from your company meetings to your personal relationships.

Sound Business. As founder of one of the world’s leading audio branding companies, Julian uses first-hand case studies to showcase the enormous potential of sound in business, and use it to increase sales, customer satisfaction, and brand recognition.

Designing with our ears. Did you know that noise can degrade productivity by up to 66%? Julian explores the hidden “aural architecture” of offices, hospitals and schools. He reveals practical ways to achieve happiness, well-being and productivity in the built environment.

The four ways sound affects us. Julian aims to transform your relationship with sound, by demonstrating how it affects everything from our heart-rate, to our hormones, to our behaviour. He reveals how we can enhance our everyday sound to lead healthier, happier lives.

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