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Kim Lear is a writer, researcher, and the founder of Inlay Insights. She is known for skillfully weaving eye-opening statistics, insightful stories, and relevant case studies to make presentations come alive. Before founding Inlay, Kim was the content director at BridgeWorks, a research firm dedicated to generational and millennial trends.
Kim’s interest has always been understanding the social trends shaping the future. Her undergrad research was on Baby Boomers redefinition of aging, and her post-grad work was on Millennials and social media trends. Her two most recent studies are focused on the rapidly changing world of work. The Pandemic Time Capsule, a 200-interview project, provides insight into how quarantine, work-from-home, and the “new normal” reshaped the world and our expectations. Why They Leave, a 100-interview series focused on job change trends in the pandemic, attempts to uncover why people left their jobs, where they went, and what, if anything, could have enticed them to stay.
Kim was recently named one of today’s best speakers by Meetings and Conventions Magazine, and she appeared as keynote speaker before some of the most renowned companies in the world. She has received rave reviews from clients such as American Express, Cisco Systems, Deloitte, Disney, General Mills, LinkedIn, Mastercard, PricewaterhouseCoopers, Wells Fargo, and more.
In addition to speaking, Kim was head of research on the book Gen Z @ Work. She has written whitepapers on generational wealth transfer, the generational implications of COVD-19, retirement trends, and Gen Z’s impact on higher education. Kim has been featured on NPR and national publications such as The Wall Street Journal, The Huffington Post, USA Today, and TIME magazine.
She is a highly sought-after generational expert and serves as an advisor to The Tuesday Company, a political tech startup focused on the millennial and Gen Z vote. She also volunteers for The 78 Cents Project, an organization dedicated to helping young women develop strong presentation skills.
When not delving into the minutia of human behavior, Kim can be found spending time with her husband and daughters in Minneapolis.
Prepare for the Future
If our recent past has taught us anything, it is this: the only constant is change. Now is a critical time to examine the rapidly changing world around us and actively reimagine our future.
Kim’s unique approach to forecasting tracks change over time through a series of longitudinal studies to help leaders find their footing and make the bold future-oriented decisions demanded by this moment.
In this program, we’ll explore how the very things that make us human—our aspirations, values, relationships, and work—have evolved over time. Through a generational lens, we’ll gain critical insights into where we’ve been, how we got to where we are today, and where we may go from here. Supported with cutting edge research and category leading case studies, this program will decode the trends shaping the future and arm audiences with the tools they need to adapt and thrive.
Learning Objectives:
Generations at Work
Study after study has shown us that multigenerational teams outperform more homogeneous groups by almost every measure. This can be attributed to their unique and diverse experiences– the more seasoned employees offer wisdom and expertise while those on the younger end offer a fresh and innovative perspective. While the advantages are numerous, it turns out, managing multigenerational teams is easier said than done. Today’s teams are often plagued by issues regarding everything from work ethic and retention to succession and fairness.
The key to understanding and leveraging these generational trends is to recognize that it’s not about “out with the old, in with the new.” Every generation brings value to the workforce.
Kim Lear will give you a closer look into who these generations are, the trends emerging as they adapt to new life stages, and the communication tactics that bring people together. Her research, insights, and original concepts help audiences bridge generational gaps at work and in the marketplace.
Learning Objectives:
Standout Experiences for Every Generation
Our customers and clients have changed. Baby Boomers retirement accelerated throughout the pandemic, Gen Xers are top leaders in their prime earning years, Millennials are now key decision makers at work, buying homes and having families and Generation Z is controlling an increasing amount of money in the marketplace. As each generation enters new life stages, it’s crucial for sales people and relationship builders to see the world through their eyes and meet each customer where they’re at.
On top of these generational shifts, global changes impact all of us–from technology, to increased competition, to the rapid rate of change– what all of us are looking for from service providers is evolving.
Creating experiences that can meet, and exceed these new expectations is imperative. This program explores new research on how brands and salespeople navigate the new landscape of trust, loyalty, expertise, transparency.
Learning Objectives:
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