- Founded MarketResearch.com, a leading market intelligence company
- Advises Fortune 500 companies, industry associations, and professional communicators on language strategies that shift perceptions and move markets
- Shares with audiences his in-depth understanding of hot-button issues in industries such as banking, healthcare, pharmaceuticals, consumer products and more
Michael Maslansky spends a great deal of time thinking about why some messages stick and others do not, and why sometimes the right word at the right time can make all the difference in creating successful communications. As CEO of maslansky + partners, he advises Fortune 500 companies, industry associations, and professional communicators on language strategies that shift perceptions and move markets. His book, The Language of Trust: Selling Ideas in a World of Skeptics explores new words, phrases, and communication techniques to address situations where there appears to be a “failure to communicate.” His presentations incorporate this real life experience, providing clear and compelling advice for how to use the right language – and the right approach to using it. Maslanksky’s key philosophy is that it is not what organizations say, but what their audience hears, and he has incredible research on how the public interprets words and messaging.
How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress, or the American people – often means the difference between success and failure. Organizations turn to Maslansky to understand the public mood, challenge conventional wisdom, and transform not just what they say to key audiences – but how they say it. He explains how to be more effective at communicating by understanding and anticipating how audience interpret what they hear or read and has helped clients position and differentiate their products in good times and protect their reputations when faced with crises.
Communications Master. Maslansky shares with audiences his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. He has worked with industries to reframe the national debate over issues including Medicare, climate change, digital movie and music piracy, and, most recently, lead in Chinese imports. He has worked with a range of companies on corporate social responsibility efforts relating to the environment, public health, and labor standards.
Maslansky’s strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of messaging and research projects in over 20 countries using his firm’s trademarked polling methodology, lauded by The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline, and PBS’s Frontline, among others. In his presentations, he incorporates quantitative and qualitative research on his audience’s industry and issues. He can also do customized research or focus groups.
Previously, Maslansky founded MarketResearch.com, a leading market intelligence company where he served as President and remains on the Board. He is also on the Advisory Boards of Kindsight and Poprule. He began his career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.
The Language of Trust. Selling ideas to a skeptical public is one of the major challenges companies face today. Based on more than a decade’s worth of research into how consumers and the public respond emotionally to communication, Michael Maslansky explores what it means to communicate in this post-trust environment. He shares insight into new words, new phrases, and new communication techniques to use in your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors. Each presentation offers highly usable takeaway and ideas, including principles to make your message believable, rules of engagement for overcoming difference, and phrases to ban from your vocabulary.
Live Instant Response Dial Session. In this extremely powerful presentation, Michael Maslansky conducts a live, instant response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences. During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants. Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to bridge perception gaps and change minds and behaviors in the way few other presentations do.
* This is a highly customized presentation, please contact us for a quote
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