Frank Luntz: From Health Care to Russia Probe
- Featured on “60 Minutes” and “Good Morning America”
- Consultant for hit TV series “The West Wing”
- Author of three “New York Times” bestsellers
- Uncovers what drives American voting decisions
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Frank Luntz is one of the most honored communication professionals in America today. "The Nostradamus of pollsters,” said Sir David Frost, while Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek magazine identified him as No. 24 on their American Power Elite survey. He finished 87th in a Time magazine global poll of the “most influential people in the world.” Frank was named one of the four “Top Research Minds” by Business Week, “the hottest pollster” by The Boston Globe, “pollster extraordinaire” by the BBC, and was a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit, and “the person you turn to for the truth” by Bloomberg News. His focus groups have become so influential that Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America (on Election Day), the BBC, and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on Meet the Press, Nightline, The Today Show, HBO, The PBS News Hour, Face the Nation, Good Morning Britain, and Bill Maher.
For more than a decade, Frank was the “Focus Group Czar” for Fox News. In both 2011 and 2015, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders. Frank also served for five years as a news analyst for CBS News, focusing on corporate and business communications, moving to ABC News in 2017. He was a consultant to the NBC hit show The West Wing as well as the popular CBS drama Bull.
Dr. Luntz was a debate, election day and impeachment commentator on Bloomberg, CNBC and the BBC in 2020, CBS in 2016, Fox News in 2008 and 2012, and MSNBC in 2000. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Frank has conducted focus groups for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, The New Yorker, The Times of London, the LA Times, and the BBC. He has worked in every British General Election from 1997 through 2015 and in the Brexit referendum, where he conducted the most accurate final poll of UK voters.
Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions for more than 50 Fortune 500 companies and CEOs in more than two dozen countries and six continents over the past 30 years. His political and communication knowledge and skills are recognized globally, and he has served as a consultant and commentator in Canada, Britain, Israel, the UAE, Ireland, Germany, Austria, the Netherlands, Australia, Argentina, Brazil, Venezuela, and Ukraine. Over the past two years, Frank has visited more than a half-dozen countries on behalf of the U.S. State Department.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, The Washington Post, and Time.
From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught at Harvard University and George Washington University. Since 2018, he has taught two courses a year at NYU Abu Dhabi, and he is visiting professor for USC in 2021. Frank graduated from the University of Pennsylvania with an honors BA degree in history and political science. He was awarded a Thouron Fellowship and received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second-youngest individual ever to receive this honor at that time.
Focus On Your Organization. Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Dr. Luntz will bring your customers to you. He can conduct a focus group in front of any size audience. There is perhaps no better way to "get employees on board" than to let them listen directly to what their customers think. Dr. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.
It’s Not What You Say, It’s What People Hear. What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this engaging and humorous presentation, based on his book, Words that Work, Dr. Frank Luntz shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." He offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With advice like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
What's REALLY On The Mind Of America. Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.
Thanks very much for making the time to speak to us. You are a terrific speaker and all the feedback has been positive. We look forward to finding other venues for your presentation. One of the reasons that I believe you are effective, away from the power of the data and your insightful and amazing presentation, is that you are authentic and genuine. It is clear you still care about this country and its political process.