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Frank Luntz

Pollster and Communications Expert
  • Featured on “60 Minutes” and “Good Morning America”
  • Consultant for hit TV series “The West Wing”
  • Author of three “New York Times” bestsellers
  • Uncovers what drives American voting decisions
Topics & Types
PoliticsPolitical AnalystsPollsters & Public Opinion Experts

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek identified him as No. 24 on their Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the “most influential people in the world,” and was previous a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

The “Instant Response” focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, The PBS News Hour, and Face the Nation.

Frank has worked for more than 50 Fortune 500 companies and CEOs, but he’s best known for political commentary. More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. He appears regularly on HBO and Fox News, co-hosting several live hour-long prime time specials and dial sessions during the presidential debate. In both 2012 and 2016 elections, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders. He also served as a consultant to the NBC hit show The West Wing.

Luntz was an Election Night commentator on CBS in 2016, having held similar responsibilities for Fox News and MSBC in previous elections. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Frank has conducted focus group sessions for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, The New Yorker, and The Times of London. He has worked in every British General Election from 1997 through 2015, and his polling on Brexit just days before the vote was the most accurate of any published poll.

Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.

Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, and The Washington Post. Most recently, he has authored several columns for Time.com.

He began his career an adjunct professor at the University of Pennsylvania. He has also taught courses at Harvard University and George Washington University. He is currently in year two of a five-year appointment by NYU Abu Dhabi. Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second-youngest individual ever to receive this honor at that time.

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