Tricia Clarke-Stone

Entrepreneur, Former CEO, Author, Award-winning Marketer
Tricia Clarke-Stone
  • Entrepreneur, multi award-winning innovative marketer, and revenue-producing executive
  • Former CEO of WP Narrative, an award-winning creative and tech agency she cofounded with hip hop mogul Russell Simmons
  • Has redefined the status quo with a mandate to future-proof brands, drive innovation, create transformative IP, develop products and game-changing marketing strategies for startups and some of the world’s most iconic brands

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Tricia Clarke-Stone is an entrepreneur, multi-award-winning marketer and brand builder, revenue-producing innovator and author who has spent the last two decades launching and leading businesses at the intersection of marketing, tech, media, and entertainment. She has an outstanding reputation for building brands and companies and driving tens of millions in revenue through innovation, technology, marketing, business strategy, IP/product development, and team leadership.

Tricia is the founder of SHIFT, an innovation, marketing and product development studio. They build products, IP, brands, currency, and narratives – delivering relevance, revenue and relationships.

There's also a consultancy arm where they advise blue chip companies, entertainment brands, and startups on branding, future-proofing, business transformation, and The New American Mainstream (NAM - minority-majority population that is driving the economy and steering culture). Previously, Tricia was the CEO of Narrative, an award-winning creative and tech agency that she co-founded with hip hop mogul Russell Simmons, creating a new marketing agency model uniting storytelling, code (tech) and culture to power a brand’s purpose and experience. The agency was acquired by hitmaker Hollywood producer Will Packer in 2017 (becoming WP Narrative) where she continues to advise the WP Narrative/Will Packer Media team. 

Known for being a boundary-pusher with a uniquely attuned business and creative mind, Tricia redefined the status quo with a mandate to future-proof brands, drive innovation, create transformative IP, develop products, cultural currency, and game-changing marketing strategies for startups and some of the world’s most iconic brands including Under Armour, JCPenney, Samsung, Universal Standard, Showtime, and more. She has a results-charged track record of guiding premier companies and celebrities to differentiate their brand and optimize revenues through the development and execution of bleeding-edge concepts, strategic partnerships and new business ventures. The results have been a series of “firsts,” technology patents, and groundbreaking campaigns that have garnered buzz and honors including SXSW Innovation, Cannes Lions, Webby Awards, One Show, Clio Awards, NY Festivals, AICP Awards, Communication Arts, Shorty Awards, and the D&AD Awards.

Years prior, Tricia was the co-president of media company Global Grind where she relaunched the brand, implemented strategies that improved performance, profitability, and grew revenue by 500%. She created over 100 digital, social, and experiential campaigns for Toyota, Pepsi, P&G, and AT&T, to name a few, and led the company to a successful exit. Emmis Communications was the first business to transform under Tricia’s leadership where she built the company’s first digital division, pioneered new concepts to drive growth and innovation, diversified revenue, and guided agencies and blue-chip brands to create cross-platform campaigns.

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Tricia Clarke Narrative Technology

Double Down: Bet on Yourself and Succeed on Your Terms | Talks at Google

Tricia Clarke Narrative Cashflow

Antoinette Clarke and Tricia Clarke-Stone - Playing by new rules -- and winning in the corporate world

The Story Behind Antoinette M. Clarke and Tricia Clarke-Stone's Book Title, "Double Down"

The 'Double Down' Twins Bust Myths About How To Be A Boss Woman In The Workplace

Doubling Down: Challenging The Status Quo for Success. Boss lady Tricia Clarke-Stone divulges her wisdom and unique personal revelations on how you alone can break through the status quo to achieve the success you want - first by Doubling Down on yourself and then on Doubling Down on the people around you. You'll walk away better understanding how to find your unique superpower, how to bring people on board with your vision, and how to grow your tribe.

Other topic areas include:

  • The New American Mainstream: The minority-majority cohort that's shaping the America we live in today.
  • Becoming an Entrepreneur / Intrapreneur
  • Marketing
  • Advertising
  • Content
  • Branded Entertainment
  • Media and Entertainment
  • Branding
  • Innovation
  • Tech and Culture

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