Sarah Robb O'Hagan

Renowned Business Leader, CEO of EXOS the Performance Coaching Company, Former President of Equinox, Former Global President of Gatorade, Former Marketing Director at Nike and the Virgin Group
  • Disruption expert known for shaking up legacy products at big brands such as Nike and Gatorade
  • Twice named to the Forbes “Most Powerful Women in Sports” list
  • Combines lessons learned from sports and fitness to improve business performance

Play Video View Fees Add to List

Check Fees & Availability


Described by the media as everything from “Superwoman undercover” to “The Pied Piper of potential,” Sarah Robb O’Hagan is an executive, activist, entrepreneur, and founder of Extreme Living — a content platform designed to help individuals, teams, and organizations play to their highest potential. Currently, she is the CEO of EXOS, the leading performance coaching company that gets people ready for the moments that matter most in their work, sport, and daily lives. EXOS clients range from NFL players and Olympians to corporate executives, military personnel, and everyday people looking to manage stressors and thrive in the new normal of fast-paced modern-day life.

Sarah is a rare blend of fierce businesswoman, cheerleading Mom, passionate women’s advocate, and high-energy innovator. In dynamic presentations and in her book, Extreme You: Step Up, Stand Out, Kick Ass, Repeat, Sarah lays out a roadmap for becoming the most “extreme” version of yourself by playing to your own unique passions and strengths, and by building highly-collaborative, focused, and successful teams and corporations. Drawing on her decades of experience at some of the world’s most influential brands, she shares practical takeaways for how to get comfortable making bold moves, as well as how to use failures in work or life to come back stronger, discover your most competitive playing field, and, most importantly, tune your own mind and body for high performance in a fast-paced hybrid work world. Her insights and action steps can be applied by anyone looking to empower the kind of teamwork that brings out the best in everyone in their organizations. She is exclusively represented by Leading Authorities speakers bureau.

Professionally, Sarah is widely regarded as a transformational CEO having personally led the development of breakthrough innovation efforts in her corporate career, including: the turnaround of Gatorade from a declining sports drink into an innovative sports performance company exemplified by the highly-successful G Series line; the Virgin Atlantic Airways-Austin Powers movie collaboration in which the airline was rebranded “Virgin Shaglantic;” Equinox’s transformation from a bricks-and-mortar gym to an always-on, digital-first fitness business, and the turnaround and transformation of her current company EXOS, in the midst of the Covid pandemic.

She is also not afraid to talk about what she calls her “canyon of career despair” in her 20s, using major back-to-back failures to learn, grow, and motivate herself forward to eventually lead a $5 billion global business by the age of 38. Sarah shares firsthand accounts of these peaks and valleys — pairing stories of firings with a behind-the-scenes look at Gatorade’s transformational turnaround under her stewardship — to illustrate what it truly takes to be successful, why you learn more when you play for all or nothing, the importance of humility, and why you must always “play your own game.” She also taps into her own experiences with extreme burnout after giving birth to her third child in the midst of the Gatorade turnaround — and how it informed the work she does today helping corporate clients and executives around the world to lead healthy high performing teams.

Sarah has been named twice to Forbes magazine’s list of the “Most Powerful Women in Sports,” named a “Woman to Watch” by Ad Age magazine, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, and Sports Goods Business. She also complements her operating experience with board service, having served on the boards of Strava, as well as her current role as an independent director for JetBlue Airways.

Sarah is a passionate advocate for an active lifestyle and believes the lessons learned from sports and fitness can be applied to improve performance in the workplace. She has served on Hillary Clinton’s U.S. State Department Council to Empower Women and Girls through Sports and is a trustee of the Women’s Sports Foundation. She is an active member of the World Class New Zealand Network, as she remains committed to helping the country’s development, international competitiveness, and economic growth. In 2016, she was awarded the Sir Peter Blake Trust Award for outstanding leadership, and in 2018 she was named a “WISE” Woman of the Year.

Continue Reading »

Speaker Video

Sarah Robb O'Hagan: How to Have an Extraordinary Impact

Sarah Robb O'Hagan: Tapping Into Your Potential

Sarah Robb O'Hagan's Interview With Gayle King

Extreme You. Step Up. Stand Out. Kick Ass. Repeat.

Come Back Stronger! When Sarah Robb O’Hagan began leading the turnaround of the $5 billion global Gatorade business amid a global recession, she was also preparing to give birth to her third child. Largely skipping her maternity leave — the combination of extreme hours and late-night breastfeeding led her to experience an extreme “flameout” that changed her perspective and her approach to work life forever. The Gatorade turnaround ended up being a huge success — but it is one she believes would never have happened without the many learnings she had taken from her own setbacks. Sarah’s career has taught her innumerable lessons about succeeding in life and business, the most important being this: There is no way to get through life without experiencing adversity — so knowing how to harness the lessons to bounce back stronger is a skill everyone should have.

In this talk, Sarah outlines:

  • Why you need to take risks, “crash more,” and use failure to fuel your personal growth
  • Why rejection is the beginning, not the end, on the journey to a personal breakthrough
  • How to “sleep your way to greatness” by starting your fitness and performance regimen with rest and recovery

Better Team. Better You. Sarah Robb O’Hagan has a proven track-record of implementing game-changing innovation and growth strategies, which is why she knows that the only way to bring out the best in us, is to bring out the best in others. With this talk, she explains why we naturally see our own efforts improve when we surround ourselves with “worthy rivals,” and how to build a team dynamic that eliminates imposter syndrome in individuals and accelerates output and performance.

With anecdotes from her days working for highly team-oriented corporate cultures (including Gatorade, Nike, and Virgin), as well as insight into the strategies she used while transforming major global companies, she describes what it means to build and contribute to an “extreme team,” how to work through intergenerational workforce dynamics, and how to get close to truly understanding the unique gifts that each individual can contribute to your team.

Playing the Long Game: How to Build a Company for Sustainable High Performance. Sarah Robb O’Hagan is no stranger to huge business headwinds. Stepping into her role as CEO of EXOS in early February 2020, she found herself not in the “dream job” she thought she had just accepted, but in the fight of her life in a business that would be severely impaired by the Covid pandemic. Earlier in her career, she had successfully led the turnaround of Gatorade in the midst of a global recession after inheriting what the media called a “flaming mess.” From that experience, she knew the playbook and how to succeed on the big, long climb ahead of her. 

With this talk, Sarah explains how dramatically the business environment has changed — with cycles of tailwinds and headwinds switching on us more quickly than ever before, and the dominant cohort of our workforce having largely only known strong economic times. She explains how businesses must adapt and have a stronger willingness to disrupt themselves before market conditions do it for them, and how to develop the kind of team culture that is comfortable “breaking itself down” to make itself stronger. Critically, she also shares perspectives on how to create an environment that fosters individual wellbeing and, ultimately, high performance — tapping into techniques that engage both mind and body.


Extreme You Live. 

In this one- to two-day workshop participants identify their personal competitive advantages and work to develop the five critical behaviors in themselves that will bring out their highest potential. The workshop begins with the “Extremer” assessment to understand current performance and encourages attendees to identify opportunities to step up and make big moves toward their goals. By developing a crash plan to weather epic fails and building resilience, participants learn to how to prevent their extreme strengths from turning into extreme weaknesses.

Extreme You Mini Workshop. 

This 90-minute experience is a high energy choice of pushing participant through one of Sarah’s most popular modules include: Competitive Advantage; Taking Risks to Add Value; and Developing Grit.

Competitive Advantage:

A deep dive to help individuals identify their personal competitive advantage, as well as their areas of weakness so that they know how better to leverage their strengths and those of their team mates to drive results.

Taking Risks to Add Value:

Techniques to guide participants on how to identify opportunities to proactively add value to the team or organization, and practical tools for how to successfully initiate change.

Developing Grit:

A practical guide for helping participants overcome the fear of failure with a walk through of the “epic fail hall of fame” and a set of techniques to help them pivot, develop crash plans, and grow through times of adversity.

Extreme You Online Challenge. 

This six-week program takes participants on a personal development journey through an online experience that blends the extreme curriculum with at home action. Each week, participants join a 60 to 90-minute video call to learn and apply the five key extremer behaviors and a pushed to set big, bold goals that match their personal competitive advantage. Their engagement is tracked and cheered on by their teammates as they are driven to peak performance.

Continue Reading »

TestimonialsClient Testimonials

booksLatest Books

Extreme You: Step Up. Stand Out. Kick Ass. Repeat.

Extreme You: Step Up. Stand Out. Kick Ass. Repeat.