Nintendo of America President Reggie Fils-Aimé at the GeekWire Summit
Former President and COO of Nintendo of America Inc.
- Award-winning innovator and disruptor who helped bring the Nintendo DS, the Wii, the Nintendo 3DS, the Wii U and the Nintendo Switch to the global marketplace
- First American and African-American to be the President and COO of Nintendo of America Inc.
- Inducted into the International Video Game Hall of Fame in October 2019
- Shares his principles for effective and innovative leadership, including defining a vision, courage in decision-making, and “irrefutable integrity”
An award-winning innovator and disruptor, Reggie Fils-Aimé is a proven expert on transforming companies, re-vitalizing brands, and reshaping industries to solve daunting challenges and achieve ‘the impossible.’ Most recently, he was the president and chief operating officer of Nintendo of America – the first American and African-American to hold this position.
Revered by business leaders and gaming fans alike, Fils-Aimé helped bring Nintendo’s greatest successes – including the Nintendo DS, the Wii, the Nintendo 3DS, Wii U, and the Nintendo Switch – to the global marketplace. Exclusively represented by Leading Authorities speakers bureau, he discusses the importance of intellectual curiosity and innovation in business success, specifically detailing creative, non-linear thinking and gamification as essential elements to thrive in an era of disruption. Using his personal story as an example, he shares with audiences his principles for effective and innovative leadership, including defining a vision, courage in decision-making, and “irrefutable integrity.”
In his 15-year career at Nintendo, Fils-Aimé ran the day-to-day operations and was responsible for all activities for Nintendo in the United States, Canada, and Latin America. Named to the International Video Game Hall of Fame, he was responsible for revamping Nintendo’s public relations in North America, addressing the ever-changing challenges of marketing to youth while also continuing to represent the older game-player market. An appointed member of the global Executive Officer committee for Nintendo Co., Ltd., he has world-wide acclaim as an executive who loved leading his business and interacting with its employees, business associates, and consumers.
Prior to joining Nintendo, Fils-Aimé was senior vice president of marketing at VH1, part of MTV Networks, a division of Viacom. During his tenure at VH1, Fils-Aimé engineered the channel’s redirection to young viewers, resulting in an overall 30 percent ratings growth. He also created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept 11, 2001 attacks.
A graduate of Cornell University, Fils-Aimé began his career at Procter & Gamble, and later brought his innovative and creative problem-solving skills to the restaurant and beverage industries as senior director of marketing for Pizza Hut, senior vice president of marketing and new concept development at Panda Management Company, Inc., and head of marketing for Guinness Import Co. He also worked in private equity for a global durable goods initiative.
Since his retirement, Fils-Aimé is pursuing a number of opportunities dedicated to giving back and growing the next generation of business leaders. Named the inaugural ’Leader in Residence’ for Cornell University’s Dyson Undergraduate Business School, he mentors students on leadership and innovation, encouraging them to become "leaders across a range of as many different disciplines as possible." Fils-Aimé also serves on the board of directors of the New York Videogame Critics Circle, GameStop Corporation, Spin Master Corporation, and Brunswick Corporation, and is a managing partner for Brentwood Growth Partners, founded to help emerging companies scale and enable leaders to create world-class cultures.
Next Generation Leadership Principles for Disruptive Innovation. According to Reggie Fils-Aimé, “everyone has the capacity to be a leader. It takes practice. It takes skill development. But everyone has that opportunity.” In this talk, Fils-Aimé provides his personal key principles of leadership that he has developed – including intellectual curiosity, courage in decision-making, and “irrefutable integrity” – to thrive in an age of disruption. Relating these principles to his personal story and experience leading Nintendo of America and other fast-moving businesses, Fils-Aimé explains how audiences can apply these values not only to their own leadership practices, but also to grow the next generation of business leaders. An innovation advocate, he shares actionable transformation strategies to stay ahead of disruption, solve daunting business challenges, and even achieve ‘the impossible.’
The Innovator’s Rulebook for Breaking the Rules. Innovation doesn’t just happen. Organizations needs to build capability and capacity to innovate across the entire enterprise. In this talk, Fils-Aimé shares seven principles he’s honed from his 35+ year career driving innovation across the packaged-good, restaurant, and media/entertainment industries. Audiences will get actionable advice for increasing their ability to innovate and learn how to leverage these principles across any industry.
The Next Level: How Playing Games Can Help You Succeed. Today, video games are the largest force in entertainment – bigger than movies, bigger than music, and bigger than television. But video games are more than just entertainment. Playing games can help you acquire and sharpen a wide range of skills and abilities that drive success in all areas of life, but especially in your job and career. Revered in the gaming industry by business leaders and fans alike, former president and chief operating officer for Nintendo of America Inc., Fils-Aimé, shares with audiences how to utilize gamification to achieve peak performance. Audiences will learn which games to play, the personal development areas to focus on, and actionable strategies to take themselves to the next level.
Life as the Regginator. Fils-Aimé is an award-winning executive that has spawned record-breaking business results and internet-shattering memes. He has been featured in the New York Times and included in a Washington Post story about the U.S. contributions of Haitian-Americans. He has played video games with Jimmy Fallon and has been called “Mr. President” by Gayle King. But it wasn’t always this way. Fils-Aimé credits his accomplishments to five life principles that shape his ongoing approach. In this inspirational talk, Fils-Aimé shares his life principles and grounds them in examples from his life … both success and failures. Audiences will be moved by his journey and challenged to create their own principles to guide theirs.
Achieve Greatness Together: The Value of Collaboration. As business and politics become more divisive, it is important for leaders to again value collaboration. Throughout his 35+ year career, Fils-Aimé has been able to unify organizations for greater success – whether working to cross bridges with Japan, driving alignment with franchisees, or working with external intellectual property owners. He has mastered the ability to balance opinions in order to move organizations forward – and in this talk, shares this skill with audiences. Using actionable collaboration strategies and examples from his legendary career, Fils-Aimé demonstrates the importance of having courage to both break from the pack, but also to bring the pack together when necessary.
How to Change the Game and Win. Reggie Fils-Aimé’s storied 35-year career driving innovation across the packaged-good, restaurant, and media/entertainment industries has left a legacy of turnaround success – transforming companies, re-vitalizing brands, and even reshaping industries. At VH1, he engineered the channel’s redirection to young viewers, resulting in an overall 30 percent ratings growth. At Nintendo of America, he turned around an iconic brand leading to record-breaking sales for the Nintendo DS, Wii, and Nintendo Switch systems. He also revamped Nintendo’s messaging and brand positioning, while maintaining its brand identity. In this presentation, Fils-Aimé discusses lessons-learned from his stories of revitalization, sharing with audiences proven principles for helping organizations find their footing and creating effective change for business success.
Change your playbook: Reggie Fils-Aimé, President and COO of Nintendo of America, talks global strategy
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