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Jonah Berger on How Ideas Become Popular


Wharton professor, Jonah Berger talks about why some ideas are contagious and how to get more word-of-mouth marketing.
Marketing Professor and Best-Selling Author of Contagious
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Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Dr. Jonah Berger has the answers. A marketing professor at the Wharton School of Business at the University of Pennsylvania and the New York Times and Wall Street Journal best-selling author of the books, Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, Dr. Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.
Topics & Types
BrandingMarketingRelationship BuildingRetailSocial Media & Social NetworkingConsumer BehaviorDecision MakingCorporate CultureBusiness Authors/Strategists
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