mobile menu
Search Speakers
By Topic
By Type
By Fee Range
$5k $100k+
To Search by Fees
Select Event Location

Jonah Berger

Best-Selling Author and Expert on Why Things Catch On

  • Marketing professor at the University of Pennsylvania’s Wharton School
  • New York Times and Wall Street Journal best-selling author
  • Shares tactics for increasing your influence, leading change, and driving innovation

Topics & Types
InnovationBrandingMarketingRelationship BuildingRetailSalesSocial Media & Social NetworkingGrowthDisruptionConsumer BehaviorDecision MakingCorporate CultureAuthors

Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular. A follow-up to his New York Times and Wall Street Journal best-selling book, Contagious: Why Things Catch On, his latest book, Invisible Influence, looks at the hidden forces that motivate our everyday decisions including what to buy, what to wear, and how to act. Exclusively represented by Leading Authorities, Inc. speakers bureau, Berger has a PhD in marketing and consults, teaches, and researches consumer behavior and trends, leading effective change, making better decisions, becoming more influential, and getting things to catch on. He is an exciting and fresh voice on marketing and strategy.

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? Jonah Berger spent the last decade answering these questions, explaining why certain products get more word of mouth than others and why certain online content goes viral. With Contagious, he reveals the science behind word of mouth and social transmission and shares how six key emotional and societal factors drive all sorts of things to become contagious–from products and policy initiatives to services and culture change within organizations. In his new book, Invisible Influence, Dr. Berger looks at the psychology and social science behind trends and choices, highlighting how businesses may use his insight to influence employees, consumers, potential business partners, and investors.

Dr. Berger has spent more than 15 years studying judgment and decision-making and consulting for Fortune 500 companies. He looks at how organizations can sway behavior and describes how to prevent consumers from getting mired in “decision-making quicksand.” With research and insights grounded in rigorous research and the best contemporary psychology and behavioral science, organizations can put Berger’s insights to use whether they are selling a product or crafting a new corporate culture. He also shows leaders how to avoid the “curse of knowledge” and communicate change in way that encourages buy-in. Dr. Berger shares tools for shaping the choice context, being more persuasive, driving customer growth, and being more influential.

Dr. Berger has published dozens of articles in top-tier academic journals like Journal of Consumer Research and Marketing Science. Popular accounts of his work often appear in The New York Times, The Wall Street Journal, The Washington Post, Harvard Business Review, WIRED magazine, BusinessWeek, Fast Company, The Atlantic, The Economist, and more. His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue. Berger was named one of the American Management Association’s 2014 “Top 30 Leaders in Business.” He has also been recognized with a number of awards for both scholarship and teaching, including Wharton’s “Iron Professor” Teaching Award and the "MBA Curricular Innovation" Award. He received the Journal of Consumer Research’s "Best Paper" Award and "Early Career" Awards from both the Association for Consumer Research and the Society for Consumer Psychology.

Continue Reading »

Location/Travels from: NC
Please Inquire
US East
Please Inquire
US West
Please Inquire
Please Inquire
Please Inquire

* This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice.
For an exact quote, please contact your Leading Authorities representative.

Check Availability

Check Fees & Availability

Clients say

Similar Speakers

Sarah Robb O'Hagan
Legendary Business Leader and Former CEO of Flywheel Sports, Former Global...
Ken Schmidt
Author of 'Make Some Noise," Legendary Former Director of Communications...
Mitch Joel

Technology and Innovation Expert & Best-Selling Author

Alex Hunter

Former Head of Online Marketing for Virgin Group

Need a Speaker for Your Next Event?

Get a custom list of top recommendations today.

or call 1-800-SPEAKER