Jonah Berger's New York Times Best Seller
We're very excited to let you know that top-selling speaker and Wharton professor Jonah Berger’s new book is a New York Times Best Seller. It’s called Invisible Influence: The Hidden Forces That Shape Behavior, and it’s all about how the choices we make influence and are influenced by those around us.
Jonah actually already gave a sneak peek of the awesome talk that’s going to accompany the new book at SXSW earlier this year:
Jonah’s new book and the accompanying talk are a fascinating look at what makes people tick—why BMWs have become the “it” car for salespeople, why more kids were named “Katrina” after the hurricane hit, why sports teams are more likely to win at home than on the road. He’s a great choice for sales groups, leaders, anyone vetting a new business partnership, and even new recruits looking to make their mark on an industry.
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