Wharton Professor: Why Pokémon Go Went Viral

When it comes to viral phenomenon, Wharton marketing professor and New York Times best-selling author Jonah Berger knows why some things catch on—and why some don’t. He was recently interviewed by GOOD to discuss the Pokémon Go craze, and argued that the game’s crazy success is due to the fact that it’s so public—

“Playing Pokémon Go is a very public, observable thing. People often imitate what others are doing, so the easier it is to see that other people like something, the faster it catches on. Built to show, built to grow.”

Jonah has a captivating new speech about the secret motivators that make us choose certain careers, partners, clothes, and even names for our kids. His talk is an eye-opening look at human behavior infused with relevant examples—like why everyone is playing Pokémon Go—plus tips for getting more of what you want from your business and personal relationships.

If you’d be interested in learning more about Jonah, I’d be happy to send you a free copy of his brand new book, Invisible Influence: The Hidden Forces that Shape Behavior. It has already hit the New York Times best-seller list.

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