Zeev Neuwirth: Reframing Patient Engagement
- Awarded “Healthcare Podcast of the Year” by HITMC in 2019
- Author of “Reframing Healthcare – A Roadmap for Creating Disruptive Change”
- Chief of Clinical Effectiveness & Innovation at Harvard Vanguard Medical Associates
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Zeev Neuwirth MD currently serves as the Senior Medical Director of Population Health for Atrium health. Prior to this appointment, Dr. Neuwirth served as the Senior Medical Director for Primary Care Services and the Chief Clinical Executive of the Atrium Health Medical Group - a group consisting of approximately 2000 providers, which proactively provides medical care to over 1.1 million primary care patients, and serves a community of over 2 million people in the greater Charlotte area. Prior to joining Atrium Health, Zeev served as Chief of Clinical Effectiveness & Innovation at Harvard Vanguard Medical Associates, a 600 physician multi-specialty practice located in Eastern Massachusetts.
Dr. Neuwirth has over a dozen years of experience in care redesign, quality improvement, & innovation. He is an active industry strategy adviser to a number of healthcare start-ups and organizations. His efforts to improve and transform healthcare delivery have been featured in Newsweek, Forbes, Fast Company, WebMD, The Yale School of Management Journal, and in two Harvard case studies.
In August 2017, Dr. Neuwirth launched a bi-weekly healthcare podcast entitled, Creating a New Healthcare. The podcast has been named as one of the most popular healthcare podcasts of 2018 and was awarded "Healthcare Podcast of the Year" by HITMC in April 2019. Scott Becker of Beckers Healthcare has remarked on LinkedIn that "Dr. Neuwirth is an amazing speaker and leader, and is the country's leading healthcare podcaster".
Most recently, Dr. Neuwirth has published a book, Reframing Healthcare - A Roadmap for Creating Disruptive Change, which was released on Amazon on April 23rd, 2019. The book has been rated on Amazon as the #1 New Release in the categories of Healthcare Administration & Healthcare Policy. In this book, Dr. Neuwirth outlines a comprehensive and scalable approach to transforming healthcare delivery.
Dr. Neuwirth is an alum of Tufts University and the University of Pennsylvania School of Medicine. He received a Masters in Healthcare Management from the Harvard School of Public Health, where he has also lectured on healthcare strategy & innovation.
He lives in Charlotte with his wife - Lisa, and their two children. Favorite avocations include reading, writing, theater, movies, sailing, weight lifting and boxing. Prior to children, he and Lisa also enjoyed skiing, scuba diving, hiking, international travel and just hanging out with friends without being asked every 5 minutes if it was time to go home. Zeev’s favorite food is Indian or Middle Eastern. Favorite drink is any Cabernet. Favorite Protein is Sushi. Favorite Carb is Pizza. Zeev never met a dessert he didn’t like. Yes - he is a foodie.
What Medicine Must Learn from Marketing - A Roadmap for Thriving in Today’s Healthcare Market. Consumerism is the tectonic shift that is rapidly transforming healthcare delivery. It’s at the core of what is driving both individual patient behavior as well as corporate employer & payer behaviors. It’s defining the business and clinical outcomes that hospital systems and all other major stakeholders in healthcare are seeking. With his unique approach to reframing healthcare, Dr. Neuwirth presents the mounting evidence for why successful legacy stakeholders and new entrant disrupters are focused on the consumerist approach. Drawing from dozens of in-depth interviews he’s conducted on his award-winning podcast, ‘Creating a New Healthcare’, as well as from the years of research behind his widely acclaimed 2019 book, ‘Reframing Healthcare - a Roadmap for Creating Disruptive Change’, Dr. Neuwirth has crafted a comprehensive and replicable roadmap for delivering consumer-oriented healthcare - what he terms ‘the Marketing Mindset’. This talk is not about marketing healthcare - it’s about delivering healthcare in a completely different framework. This talk is not about ideas - it’s about positive action and a well-designed plan. This talk is not about some distant future - it’s about what is happening today. This talk is intended for those bold, high-integrity leaders who are interested in being part of the healthcare disruption rather than being a party to it. Ultimately, this talk is for leaders who are committed to saving lives, humanizing healthcare and unlocking the profound value that is currently trapped in our legacy healthcare system.