Seth Goldman

Co-Founder of Eat the Change, PLNT Burger, & Honest Tea; Chair of the Board of Beyond Meat
Seth Goldman
  • Grew Honest Tea from an idea in his kitchen to 100 million bottles produced per year
  • Mission-driven leader recognized for his leadership and commitment to transparency
  • Shares insights on sparking innovation and driving growth while staying true to organizational values

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A mission-driven innovator and entrepreneur, Seth Goldman is the founder of Eat the Change, a planet-friendly snack company and platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. The first business launched under the Eat the Change umbrella was PLNT Burger, which is a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Goldman also serves as chair of the board of Beyond Meat, a publicly traded California-based enterprise on the cutting edge of plant-based protein.

Exclusively represented by Leading Authorities speakers bureau, Seth draws on his business success to share how mission-driven innovation, values-based leadership, and sound economic theory can combine to drive growth and create a world-class culture.

Prior to Eat the Change, Goldman founded Honest Tea out of his house in 1998 with Professor Barry Nalebuff of the Yale School of Management. In March 2011, Honest Tea was acquired by The Coca-Cola Company, making it the first organic and Fair Trade brand in the world's largest beverage distribution system. When Coca-Cola discontinued Honest Tea in 2022, Goldman returned to his roots to launch Just Ice Tea under the Eat the Change label, building the brand from idea to picking up where Honest Tea left off in just three short months.

Along with his wife, Julie Farkas, Goldman has also launched ETC Impact — a grants program to donate $1 million over the next three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet. Their first grant deadline received over 120 applications.

Among numerous accolades for his entrepreneurial success, Goldman was named the #1 Disruptor by Beverage World and Beverage Executive of the Year by Beverage Industry magazine. He has been recognized as an Ernst & Young Entrepreneur of the Year, inducted into the Washington, D.C. Business Hall of Fame, and recognized by Healthier America with its Visionary CEO award. Goldman was also honored by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape by providing options that are healthier for both the body and the planet.

Goldman graduated from Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute.  Goldman and Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times best-seller Mission in a Bottle. The book, told in comic book form, captures their efforts to create a mission-driven business in a profit-driven world. 

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Speaker Video

Mega Trends in Business

TED Talk: How Entrepreneurs Can Change Society

Mission in a Bottle

The Honest Guide to Doing Business

Ten Innovations in Ten Minutes. In a fast-paced presentation, Goldman starts by presenting an innovation framework, and then shares ten different ideas that he brought to fruition. From Honest Tea to Beyond Meat, each concept features a sustainable solution with a creative twist or insight that helped ensure its success.  

Driving Growth through Innovation. Seth Goldman is part entrepreneur and part activist, but he readily admits that in order to accomplish philanthropic goals, business has to be booming. In an entertaining and eye-opening presentation, he shares his insights on how to spark innovation and drive growth while staying true to the organization’s mission and values. He shares anecdotes of how two outsiders to the beverage industry managed to overcome the odds and create a business that Inc. repeatedly recognized as one of the fastest growing in the nation. From a commitment to transparency to unconventional marketing techniques, he looks at what it means to be a mission-driven innovator and how values-based leadership, passion, and sound economic theory combine to create a culture that is constantly asking, “What is the next step?” Goldman offers a wealth of insights and advice to executives about the challenges and hurdles of creating and managing a successful business – and the importance of perseverance and creative problem-solving.

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