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Seth Goldman

Co-Founder & CEO of Just Ice Tea, Co-founder & Board Chair of PLNT Burger, Board Chair of Beyond Meat

Entrepreneur and visionary behind game-changing food and beverage companies that fostered the creation of new categories – Less Sweet, Organic and Fair Trade bottled tea, plant-based protein
Mission-driven leader recognized for his commitment to fast growth as well as authenticity and transparency

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A mission-driven innovator and entrepreneur, Seth Goldman is the co-founder of Just Ice Tea, a line of Organic bottled tea that is “Just Sweet Enough”. He is also the co-founder and Board Chair of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Goldman also serves as Chair of the Board of Beyond Meat, a publicly traded California-based enterprise on the cutting edge of plant-based protein. In 2023 he took on a new role as Chair of the Mission Guardians for Tony’s Chocolonely, an international chocolate company committed to creating an exploitation-free cocoa supply chain.

Exclusively represented by Leading Authorities speakers bureau, Seth draws on his business success to share how mission-driven innovation, values-based leadership, and sound economic theory can combine to drive growth and create a world-class culture.

Prior to Just Ice Tea, Goldman co-founded Honest Tea out of his house in 1998 with Professor Barry Nalebuff of the Yale School of Management. In March 2011, Honest Tea was acquired by The Coca-Cola Company, making it the first organic and Fair Trade brand in the world's largest beverage distribution system. When Coca-Cola discontinued Honest Tea in 2022, Goldman returned to his roots to launch Just Ice Tea, bringing it from launch to shelf in just three months.

Among numerous accolades for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America’s CEO of the Year, and EARTHDAY.ORG’s Climate Visionary of the year.

Goldman graduated from Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Goldman and Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times best-seller Mission in a Bottle. The book, told in comic book form, captures their efforts to create a mission-driven business in a profit-driven world.

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Brewing Success: Building Mission-Driven Brands That Blend Profit with Purpose. Seth combines business insight with a passion for making a positive impact on the world. Through his entrepreneurial journey of founding Honest Tea to launching Just Ice Tea, he has championed a mission-driven business model that focuses on innovation, sustainability, and advancing plant-based food systems. Goldman shares valuable lessons on scaling a brand with values, the art of unconventional marketing, and how to drive growth. He emphasizes the importance of connecting with consumers through branding and fostering a culture of values-based leadership. With a focus on perseverance, creative problem-solving, and transparency, Goldman shares his experiences and advice to the next generation of leaders, offering a blueprint for success that combines profit and social impact.