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How Marketing Works Today
Grant Leboff
Thought Leader on Business & Communications Strategy
- Taps into behavioral psychology to advise companies on creating stand-out brands
- Sits on the advisory council of The Global Marketing Network
- Author of four sales and marketing books to Amazon’s List of best-selling books
- Inspires audiences to develop “stickier marketing strategies” and outpace the competition
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Grant Leboff is one of the U.K's leading Sales and Marketing experts. His fourth book, Digital Selling, went straight to #1 on Amazon UK's Sales and Marketing Management chart, from pre-sales alone, when it was published on 3rd September of this year. It provides organisations with the insights necessary to be able to use social media and the web to generate leads and sell more.
His previous book, Stickier Marketing also went to #1 in the Amazon Sales & Marketing Management Chart, and was in the top 10 overall Business Chart, on publication. This follows the success of Leboff’s two other titles Sales Therapy and Sticky Marketing both of which were in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.
A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a Non Executive Director, he now has a number of other business interests.
Sticky Marketing Club® Ltd., is a strategic consultancy providing companies with Sales & Marketing strategies to thrive in a digital world.
Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.
He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.
Leboff is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management, as well as being a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions.
Speaker Video
How the Digital Age is Affecting Business Today & Into the Future. This presentation addresses the steps business leaders should be taking in order to meet the demands of the digital age. It introduces them to both a way of thinking, and new strategies, to enable organisations to survive and thrive. It is full of relevant examples of how companies are adapting to the new paradigms which are emerging.
Marketing Strategy. The strategic thinking businesses need to understand in order to have an effective marketing and communications strategy. When covering this topic I always take into account the very latest developments in software, technology and overall trends. Therefore, it is always an extremely fresh and cutting edge view that people receive.
How Business Communications and Marketing Are Changing In A Digital Age. Taking into consideration all the latest technological developments I explain how the changing world around us impacts on delivering effective marketing and communications. This is always the latest cutting edge thinking in the industry.
Social Media Strategy. The strategic thinking and steps behind creating a superb Social Media strategy.
Digital Strategy. The strategic thinking necessary to create a brilliant digital strategy for your business.
How Sales Has Changed In A Digital World. How the world wide web and digital technology has changed the customer journey, and the way businesses need to change their sales strategies in order to remain effective in this area.
Sales Strategy. The strategic thinking and steps a business needs to take in order to have a sales strategy that delivers results in the digital age.
The Communication Revolution. Explains and puts into context the communication revolution through which we are all living. How this changes the way businesses must operate in order to stay competitive.
Content Marketing. The strategic thinking and steps necessary to create a great content marketing strategy.
Mobile Marketing. The strategic thinking and steps necessary to use mobile marketing effectively.
Business Strategy/Communications Strategy. How companies and organisations put together effective Business and Communications strategies in a digital age.
How Technology is Changing the World of Business Communications.
Technology's Impact on Marketing.
How Technology is Changing the World of Sales.
Digital Selling. How to use technology, social media and the web to generate leads and sell more.
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