Kate O'Neill: "Tech Humanism: The Future is Meaningful" | Talks at Google
Companies like Google, Etsy, Cisco, and more look to Kate O'Neill, the "Tech Humanist," for optimism about the role of technology in the world, along with a firm reality check. She helps humanity prepare for an increasingly tech-driven future by guiding business and civic leaders to be both successful and respectful with human-centric data and technology, and by helping people better understand the human impact of emerging technologies.
Kate is now founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale. Whether in convention centers to audiences of thousands or in an executive board room — or even at the United Nations — Kate advocates for the future of humanity in an increasingly tech-driven world. Her insights help corporate and cultural leaders re-think how to succeed long-term by taking a human-centric approach to digital transformation and readiness for the future.
Kate’s expertise in data-based business models, integrated experience strategy, and human-centric digital transformation comes from more than 20 years of experience and entrepreneurship leading innovations across technology, marketing, and operations in category-defining companies. She was one of the first 100 employees at Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard; was founder & CEO of [meta]marketer, a first-of-its-kind analytics and digital strategy agency; led cutting-edge experience optimization work at Magazines.com; developed Toshiba America‘s first intranet; and has held leadership and advisory positions in a variety of digital content and technology start-ups.
Author of 4 books including her latest, Tech Humanist, Kate's insights and expertise have been featured in WIRED, CMO.com, and USA Today, and she has appeared as an expert commentator on BBC, NPR, Marketplace, NBC, and a wide variety of other national and international news media.
Throughout her career, she has been named “Technology Entrepreneur of the Year,” a “Power Leader in Technology,” a “Woman of Influence,” and numerous other awards and recognitions. A vocal and visible advocate for women in technology, entrepreneurship, and leadership, she was featured by Google in the launch of their global campaign for women in entrepreneurship.
Tech Humanism: How Data and Technology Shape the Future of Meaningful Human Experiences. With so much emphasis in business on artificial intelligence, automation of various kinds, and digital transformation, the future of human work — and even humanity itself — can feel uncertain. And while we often talk about user experience, customer experience, patient experience, and so on, we rarely consider what a truly integrated human experience might look and feel like. But “Tech Humanist” Kate O’Neill presents the case for why the future of humanity is in creating more meaningful, dimensional, and integrated experiences, and how emerging technologies like chatbots, wearables, IoT devices, and more can be included in this kind of human-centric design. While weaving in examples from a range of industries, applications, and even pop culture, Kate offers an inspiring and useful framework for designers, strategists, or anyone creating experiences for humans.
Pixels and Place: Digital Strategy, UX, and Place-Making. There is no “online” and “offline” anymore. Whether you’re offering a product for purchase, a travel destination, a healthcare service, an education, or just about anything else, what you’re really offering is an experience — and your customers increasingly expect these experiences to be integrated, contextually relevant, and meaningful. In Kate O’Neill‘s 2016 book Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces, she describes an approach to serving people relevant digital interactions while meeting them in the context of their physical surroundings — for more memorable, more meaningful, and more integrated digital and physical experiences. In this talk, she applies that approach to the needs of your audience.
Depending on the audience, the content may focus more on brands as placemakers or on digital user experience, exploring digital placemaking and strategy: the meaning of place, and how digital “place” creates context for behavior, reactions, and experience and what marketers and designers can do to harness that. Kate will cover real-world, current examples from a variety of industries and review action-ready ideas for implementing integrated experiences.
Human-Centric Digital Transformation: Strategy Articulation. Intended to help companies, organizations, cities, museums, and entities of all kinds solve strategic problems arising from integrating data and emerging technology into their business model, operations, and experience strategy, and to do so by aligning the data model and technology deployment in these areas around human experiences meaningfully, respectfully, and profitably.
Business can’t ignore the need for digitization, and humanity can’t ignore the need for
purpose and meaning. The best and ultimately most successful approach to digital
transformation strategy is one that starts with strategic purpose, uses ongoing data and
results to improve, and achieves sustainable business success. What’s more, the benefits go beyond a sense of future-readiness. It’s now-readiness. This work aligns the entire organization, offers efficiencies, clarifies priorities, uncovers inconsistencies that hold back growth, simplifies decision-making, and puts resources where they matter most.
It’s the surest way to a better data-guided, future-ready company.
A Tech Humanist Look at the Future of Work. From AI-enabled recruitment systems to virtual presence robots, even the workplace of the present can seem a little strange. But what do emerging and exponential technologies mean for the future of human jobs? It no longer sounds alarmist to say that at least some parts of our jobs are probably going to be replaced by automation or by cognitive computing. Depending on which forecast you consult, as many as half of all job categories risk displacement, if not complete replacement, by machines in the years to come. There will certainly be impacts on the economy, on production, on efficiencies of scale, and on innovation. But beyond the economic impacts, how will this shift our human understanding of meaningful work, of accomplishment, of achievement? And how can companies prepare for workplaces that increasingly blend human and machine contributions? This thought-provoking and ultimately inspiring talk from Kate O'Neill, author of Tech Humanist, offers clarity, encouragement, and a thoughtful approach for business leaders to adapt to the big changes ahead while grounding the discussion in the timeless fundamentals of humanity.
Automation, Integration, AI, and the Future of Meaningful Human Experience. Every day our physical surroundings and our digital interactions converge more and more, through data analytics, connected devices and the Internet of Things, wearable technology, geo-tagged and geo-targeted social media, surveillance, sensors and beacons, and so on. In very real ways, our human experiences create a targeted feedback loop, defining our opportunities, our relationships, our knowledge, and, ultimately, our selves. The most meaningful strategy, then, means thinking beyond the customer context to a holistic human experience that blends online and offline interactions, and builds lifetime value through relevant and respectful use of data. In this compelling keynote address, leading strategic thinker Kate O'Neill explores the relationship between meaning, intention, data tracking, and human experience, with practical insights on how businesses can harness data and technology to create innovative experiences that form the basis of more meaningful and profitable relationships with customers.
Meaningful Marketing: Data Meets Empathy, Context Meets Relevance. Meaningful marketing is customer-centric. It puts emphasis on marketing as the center of knowledge about the customer within the organization. It’s empathy-driven but data-validated. It’s iterative. It emphasizes metaphor and narrative as a means of achieving resonance with customers. It focuses on long-term value creation and profitability rather than short-term sales and gimmicky promotions. In this talk, experience strategy expert, Kate O’Neill, provides audiences with actionable takeaways to create a more meaningful marketing strategy.
Meaningful Business Growth: Strategic, Purposeful, Aligned Through Brand and Cultural. Not all growth is meaningful. When you pay for customer growth, only to watch it trickle away, it’s more than a waste of money. It’s a waste of customer goodwill, a wasted opportunity to learn something about your customers. When you instead create relationships with customers based on an understanding of their motivations and what compels them, when you use language that resonates with them, when they believe you’re solving their problems, and when you use the interactions to observe patterns and learn: you have growth that adds value. Tech Humanist, Kate O’Neill, will help you get there.
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