Oscar Cooper

Oscar Cooper has worked at the forefront of the Red Bull energy drinks company, accumulating a decade of expertise at the intersection of sports marketing, brand activation and consumer products within a business widely regarded as a global marketing phenomenon. He spent four of those ten years working within Red Bull Racing, playing a key role in the team’s global marketing programme, utilising the platform of Formula 1 to reach and engage with global audiences.

Oscar’s work encompassed high-profile activations such as live Formula 1 car demonstrations in key markets, major filming projects and exclusive events at Grands Prix, helping to leverage Red Bull Racing’s presence on and off the track.

Since entering Formula 1 as a team owner in 2005, Red Bull has achieved a remarkable record in the sport, elevating the awareness and market share of its energy drink brand globally while its team has won no fewer than 15 World Championship titles.

After leaving Red Bull Racing, Oscar founded a sports marketing agency – OCA – established himself as a sought-after keynote speaker, presenter and host. His deep knowledge of Formula 1, combined with his ability to engage audiences, enables him to bring the sport to life in a way that is both insightful and entertaining.

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