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Paul Gillin

Critically Acclaimed Author and Technology Journalist
  • Author of over 200 published articles and five books on new media, including Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim
  • Founding editor-in-chief of TechTarget and former executive editor of the newsweekly Computerworld
  • Speaks about the wide variety of metrics available to social marketing practitioners through the context of different, fascinating business scenarios
Topics & Types
MarketingSocial Media & Social NetworkingAuthors

Paul Gillin is a speaker, writer and marketing strategist who specializes in marketing and new media. Since 2005 he has helped business-to-business marketers at companies of all sizes and in many industries use social media and quality content to reach and engage with customers. He is also a prolific writer who has published five books and more than 200 articles on the subject of new media.

Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of the newsweekly Computerworld.

Paul is a prolific writer who has published more than 200 articles on the subject of new media. He is the author of five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010, co-authored with wife Dana), Social Marketing to the Business Customer (2011, co-authored with Eric Schwartzman) and Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim (2013).  He has written the monthly New Channels column for BtoB magazine since 2006.

Paul is also a Senior Research Fellow and Director at the Society for New Communications Research. His website is and he blogs at and

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