Chick-fil-A's Legendary Former CMO Now Available For Lectures
Leading Authorities is proud to announce our exclusive representation of legendary Chick-fil-A CMO and EVP, Steve Robinson, for lectures.
Having spent three decades growing the Chick-fil-A brand, including personally selecting and stewarding the development of the ‘Eat Mor Chikin’ campaign, Robinson brings timely and tested insights on building fanatic brand loyalty, creating a successful corporate culture, balancing rapid growth with enduring identity, and making smart bets in times of change.
GUIDING FORCE AT ONE OF AMERICA’S MOST-LOVED BRANDS
Robinson joined the Chick-fil-A team as their first ever Director of Marketing. He helped grow the business from a small, Southern chain to a national powerhouse with innovative advertising, clever partnerships, and intensive team training. Transforming Chick-fil-A into a “marketer’s dream,” he led the creation of the Chick-fil-A “experience.” He is the author of the new book Covert Cows and Chick-fil-A.
Every decision Robinson made initially as Director of Marketing was meant to maximize the impact of what was, at the time, a comparatively small budget. With competitors like McDonald’s, he developed a “renegade” strategy aimed to be 180-degrees different from everything else out there, and the Eat-Mor-Chikin campaign was born. Robinson walks audiences through his 3 key components for any creative strategy, which includes making connections instead of simply “selling.”
BUILDING A CULTURE OF GROWTH AND SUCCESS
Robinson provides audiences with a behind-the-scenes look at the making of Chick-fil-A’s legendary corporate culture and in-store experience. He talks about how it took his team 7 years to develop the training materials that are now used at each Chick-fil-A store. He explains how to create relationships that are about more than just a transaction, how to build a brand people “can’t live without,” and how to make sure every brand touch point creates growth.
Robinson is a business leader who did things differently and paved the way for brand that consistently receives top marks from both employees and consumers. Now, he’s sharing how he did it.
For more information about Steve Robinson and his speaking topics and expertise, visit Steve Robinson's speaker page.
BOOK STEVE ROBINSON FOR YOUR NEXT EVENT
If you are interested in checking his speaking fees and availability or would like to have Steve Robinson speak at your upcoming event, meeting, or panel discussion, contact our team!