Thriving Through Uncertainty 

There's no question that we've all faced a tremendous amount of uncertainty in our lives. As it turns out, our minds hate uncertainty, and they respond in some predictable.. and not very helpful ways. But, by practicing psychological strength, you can navigate uncertain waters with more confidence and more peace. In this keynote, Dr. April covers some key principles about the mind that help us understand why uncertainty and volatility can be so upsetting. Many times, if we can understand why we're having a difficult time, we can practice more compassion with ourselves. Finally, Dr. April covers a set of tools to help you create structure amidst and increase your tolerance for uncertainty.

Mindfulness: It's Not What You Think

Mindfulness is a big buzzword right now, and it’s getting a lot of attention. Rightfully so. Mindfulness is a powerful thing that leads to positive physical and mental health outcomes, higher performance in various aspects of life, and higher social-emotional intelligence. It is also associated with decreased anxiety, stress, depression, anger, and pain. That said, it is oftentimes misunderstood. In this workshop, Dr. April will deep dive into this important topic. You'll learn what mindfulness really is (psst! It’s not meditation!), how it serves as a catalyst for so many other psychological strength skills, and how you can begin to cultivate it, even if you hate meditating.

Design Your Work Life

In this keynote, Dr. April draws from the fields of Psychology and Life Design to help you boost your sense of engagement and fulfillment, inside and outside of your job. She covers two factors that greatly impact your level of fulfillment at work: role engulfment and the hedonic treadmill. From there, Dr. April will introduce you to life design techniques to help you find a higher level of engagement and fulfillment, without having to change your actual job tasks.

From Burnout To Thriving: A New Take On Self-Care

High-responsibility people, those who care for others in a number of personal and professional capacities, make a huge impact on the lives of others. They are also at high risk for burnout. Continually helping others, while rewarding, is also incredibly taxing without the right self-care measures in place. Unfortunately, self-care is often misunderstood as leisure or luxury activities, which can be difficult to prioritize or are seen as unnecessary. In this keynote, Dr. April aims to change your understanding of self-care by introducing the self-care pyramid. Drawing from cutting-edge psychological research, you will gain new insights into some surprising reasons why you may feel spread thin or burned out, and these insights shed some light on effective solutions. You will also learn what true, effective self-care means and strategies for creating your own selfcare routine, designed for your unique needs and goals.

Fan Insights & The Future Of Sports Marketing

The sports industry is evolving rapidly, and understanding what drives fans is more critical than ever. In this keynote, Dr. April introduces FanDNA, a groundbreaking framework for decoding fan psychographics and motivations. Drawing from extensive research with professional sports teams and multicultural audiences, she shares insights into what makes fans tick and how these insights can transform team partnerships, ticketing strategies, and merchandise sales. Attendees will learn how to leverage data to create deeper connections with fans, stay ahead of market trends, and build engagement strategies that resonate across diverse communities. Whether you're a team executive or a marketing leader, this session will equip you with actionable tools to thrive in the future of sports marketing.

Data Driven Decision-Making: The Art And Science Of Connection

In an age where data is abundant but attention is scarce, the ability to turn numbers into meaningful connections is what sets successful companies apart. In this keynote, Dr. April demystifies the art and science of data-driven decision-making, sharing real-world examples of how organizations have used psychographic segmentation, predictive modeling, and storytelling to deepen relationships with their audiences. Attendees will gain practical strategies for harnessing data to drive decisions, uncover untapped opportunities, and create campaigns that resonate on both emotional and functional levels. This talk is perfect for leaders looking to maximize the impact of their strategic efforts in a competitive landscape.

The Myth Of Actionable Data: Moving From Insight To Action

Data is everywhere, yet many businesses struggle to turn it into meaningful action. In this keynote, Dr. April challenges the myth that the problem we face is that “our data isn’t actionable.” Through compelling case studies and research-based principles, she explores why so much data remains unused or misapplied and offers a clear roadmap for transforming data into actionable insights that drive real change. Attendees will learn how to align data analysis with strategic goals, identify the hidden barriers to action, and implement processes to turn insights into measurable outcomes. This session is essential for business leaders who want to make smarter, faster, and more impactful decisions with their data.

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