Demand Success 2014: See, Think, Do, Care With Avinash Kaushik
Author, Digital Marketing Evangelist for Google
- Leverages innovative digital strategies and emerging technologies to outsmart client competitors.
- Provided web data insight to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel
- On the Advisory Boards of the University of Toronto Rotman School of Management, University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld
- Bestselling Author: Web Analytics: An Hour a Day, Web Analytics 2.0.
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Avinash helps executive teams, marketers and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors.
He’s the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam’s Razor) and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0).
Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple years, he has lead and contributed to application of machine learning algorithms, both inside Google and for external developers.
As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science.
Avinash has received rave reviews for bringing his energetic, inspiring and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit and Healthcare Strategy Summit.
He is on the Advisory Boards of the University of Toronto Rotman School of Management, University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, University of Virginia, UCLA, and University of Utah.
Avinash has received industry honors including Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association.
Artificial Intelligence | Revolutions in Marketing & Analytics
AI is no longer a buzzword. From the ability to analyze data at an unprecedented scale, automatically, to an almost magical ability to understand human behavior across millions of touch-points to precisely infer intent. The world for Marketers and Analysts is transforming, and the pace is only set to accelerate. Does your organization understand fundamentally why an AI and Machine Learning powered strategy is distinct? Does it have a strategy in place to take advantage of smart algorithms? Using his Learn – Build – Profit framework, Avinash shares specific advice for the investments in people, tools, and projects you need to make now, and over the next five years to ensure your organization delivers on the promise of AI.
See, Think, Do, Care: Driving Intent-centric Marketing Innovation
The future of marketing depends on audience intent powered by behavior. Marketers need to shift their mindsets from a focus on demographics and psychographics to thinking about how to meet audience intent through creative content and key data insights. What does this mean? It means a shift in mindset to hone in on how focusing on “Content + Marketing + Measurement” can positively impact your campaigns. In this session, you’ll learn how to drive new and rapid innovation in your digital strategies to accelerate revenues by adapting to the next generation of marketing. The See, Think, Do, Care framework will be presented to help you make key changes that will impact your business now.
Analytics on the Bleeding Edge
Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination. In his forward-thinking keynote, Avinash will share what it takes to dramatically re-imagine the influence data can have, before, during, and after you spend money, to deliver a competitive advantage. He will help you translate his “smart clusters” framework in a way in which you can activate data’s value, faster & smarter.