Christy Tanner on The Power of Transformation
Christy Tanner
- Technology leader and big brand revitalizer who has led disruptive, market-leading teams at large legacy organizations
- Spearheaded innovative programs that resulted in game-changing products and exponential business growth
- Advises global companies on continuous business transformation and how to awaken a culture of innovation within their organizations
- Shares strategic guidance for how to leverage emerging technologies to power growth and position organizations for long-term success
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Christy Tanner is a tech and culture visionary who, throughout her career, has transformed some of the world’s most recognizable brands into formidable competitors and enduring market leaders. As the head of multiple divisions for CBS Interactive, Tanner successfully built teams with the strategic acumen and operational agility to turn extinction-level threats into growth opportunities. And she did it by partnering with the technology competitors who sought to disrupt her industry’s marketplace. An early collaborator with Apple, Netflix and Hulu, Tanner established technology alliances that created mutually beneficial new business opportunities and customer value. At CBS, she spearheaded the launch of more than 15 early-to-market streaming services in sports, entertainment, and public affairs, several years before other major players in the space followed suit. Tanner draws from her experiences as an innovation powerhouse to share essential principles for how any organization can leverage outside-the-box thinking and its own proprietary information to operationalize innovation and create a culture of continuous transformation where teams are equipped to pivot in the face of disruption, and unlock new opportunities to thrive and lead their industries into the future.
Exclusively represented by Leading Authorities speakers bureau, Tanner engages audiences with eye-opening insights that emphasize culture as the single-most important element for business growth. As she shares, by creating spaces where everyone on the team — regardless of title or function — is empowered to contribute their ideas, it multiplies the possibilities for arriving at business breakthroughs that win with customers and turbocharge growth and profitability. In addition to collaboration and transparency, early technology adoption has always been an important pillar in Tanner’s approach to business evolution. In a world where organizations will continue to be disrupted by AI and other emerging technologies, Tanner urges groups to embrace the innovation potential they present — just as she did with her teams — and demonstrates how they can identify the technologies that will help them be faster, smarter, and better at creating the best possible product for customers, while expediting growth.
For eight years, Tanner headed the Media and public affairs divisions for CBS Interactive, overseeing all aspects of the digital businesses and content, including the massive growth of global and local streaming services for CBS News Digital. Under her leadership, CBS News Digital became the number one-ranked streaming information service. Prior to CBS Interactive, she was the CEO of TV Guide Digital, where she reinvented the product for mobile and social audiences and created mutually beneficial, business-boosting partnerships with the emerging tech giants that were disrupting the media landscape and shaking the foundation for the market’s legacy corporations. Before that, she held senior executive roles with Lionsgate, The Washington Post Company, Wolters Kluwer, and Reed Elsevier.
Today, Tanner serves as an advisor to global companies, including BBC, Univision, Outside, PBS, and Altice, as well as global startups such as Swerve Sports and Alda, with whom she collaborates to understand their business goals and support them in developing winning blueprints for their business strategies, cross-platform operational tactics, mergers and acquisitions, and sustainable innovation models. Her insights on innovation, disruption, culture, and digital transformation are frequently cited in leading media outlets, where she shares proven strategies for how organizations can solve problems and create a lasting positive impact and competitive advantage.
How to Thrive in Disruption: Building Trailblazing Teams and Leadership Strength. Big-brand executive and tech leader Christy Tanner has built her reputation on successfully piloting teams through disruption by transforming them into disruptors. By building early alliances with Apple, Netflix and Hulu, Tanner created for the companies she led a network of mutually beneficial partnerships. As head of CBS Interactive’s Media and public affairs divisions, these collaborations allowed her to conquer threats that could have upended the business and, instead, seize the opportunity to become the market leader by establishing new, industry-dominating centers of excellence.
In this talk, Tanner shares insights from the legendary case studies of transforming CBS divisions from also-ran obscurity into leading-edge innovators. She imparts practical wisdom for thriving in disruption and how groups can adapt these lessons to establish their own organizations as enduring leaders in a continuously evolving market landscape. Among Tanner’s takeaways are the importance of collaboration and adaptability as the basis for successful transformation, as well as how anyone can harness the power of technology to turn ideas into profitable innovation and accelerate business growth.
From Ideas to Impact: Strategies for Establishing Innovation in Your Organization. Among Christy Tanner’s long list of accomplishments, she led turnarounds for two fading brands that many considered lost causes (CBS and TV Guide), transforming them both into industry innovators and leaders. In this compelling talk, she outlines how leaders can operationalize innovation and make it part of the everyday process within their teams, rather than a lighting-in-a-bottle occurrence. As she talks through what worked in the turnarounds she led, Tanner teaches audiences the following:
- How to break down organizational silos and create a culture of collaboration where ideas and information are openly shared
- How to capitalize on opportunities to develop solutions for unaddressed needs in your market
- The role of technology in transformation and how to identify the technologies that align with your innovation and growth goals
- Fun, relatable examples from the world of media on how to reinvigorate teams and establish a culture of continuous transformation
Building a Culture of Continuous Transformation. As renowned tech leader and turnaround expert Christy Tanner shares, no business evolution is possible without a culture that supports innovation and teams who can turn visionary ideas into transformative results. In discussing the culture and people components, and the role of technology, in continuous transformation, Tanner addresses the biggest roadblock: fear. People often fear change, losing their jobs, and asking questions; But Tanner notes that part of successfully creating a culture of continuous transformation is creating environments that are conducive to continuous learning and openness as teams work to navigate the technological and market-driven shifts that are disrupting the status quo. Among her paradigm-shifting insights, tools, and resources, Tanner shares that the organizations that become successful years ahead of their competitors are the ones in which everyone, not just the leaders, are empowered to contribute their ideas and think cross-functionally about how to elevate the customer experience and re-invent their industries.
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