Lecturer of Business Psychology
- Psychology professor at the University College London
- Editor of Wiley Handbook of Entrepreneurship and author of Personality 101
- Insights on finding entrepreneurial talent, creating entrepreneurial ecosystems, and driving innovation
Dr Gorkan Ahmetoglu is a Lecturer of Business Psychology at University College London (UCL) and the co-founder of Meta Profiling Ltd. He has previously held the positions of Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour at Goldsmiths, University of London. He has also taught at London’s City University and Heythrop University. Gorkan is the author of the book, Personality 101, the editor of the Wiley Handbook of Entrepreneurship, and has published numerous articles and reviews in leading academic journals as well as authored in Harvard Business Review and Management Today. Dr Ahmetoglu is a leading expert in psychological profiling and assessment and a business adviser and speaker in the areas of entrepreneurship, consumer decision-making, and marketing strategy. He is also an associate to Harvard’s EFL Global. Gorkan consults to global organisations and the UK government, and frequently appears in media as expert adviser. His clients include HSBC, LVMH, ABF, Unilever, Google, Ford, Tesco, Sainsbury’s, Asda, Mars, McKinsey & Co, BBC, Channel 4, Channel 5, The Edrington Group, the Office of Fair Trading, the Intellectual Property Office, the British Brand Groups, Government Social Research, The Grocer, The Marketing Magazine, and KPMG.
How To Foster Innovation & An Entrepreneurial Mind-set In Large Organisations. 52% of the companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist since 2000. The danger of disruption threatens every business in every sector and happens with increasing frequency and speed (McGrath & Desai, 2011). But whilst many people and organisations recognise the need to become more innovative and entrepreneurial, very few have a clear strategy for it.
This talk looks at the latest evidence-based insights into increasing innovation and developing an innovative, entrepreneurial mindset. The workshop will provide in-depth understanding of the theoretical underpinnings of innovation, disruptive talent and entrepreneurial culture, and their measurement and management. The focus will be on using these tools to help you foster innovation.
Future Of Assessment. HR Tech is the next big thing. However, among the thousands of shiny new objects it is not any easier for HR professionals to make informed decisions about the quality of these tools and whether these can actually improve their HR strategy and if so which ones and how. This talk reveals where the future of Assessment is going and likely to end up; it also gives the key components of an effective recruitment and assessment HR strategy. It is for professionals who are struggling to distinguish between the good, bad, and ugly.
Understanding & Influencing Consumer Psychology & Behaviour. Technology is enabling us to reach consumers in ways that were previously unimaginable. Consumers’ demands and behaviours are changing. However, what remains the same is the human brain: The way consumers think and feel at the point of purchase. This talk reveals how consumers actually process information, how to grab their attention, get them to remember your message, and how to use psychology to influence their behaviour.