Jeff Kreisler

Expert on Behavioral Economics, Best-Selling Author, and Former Stand-up Comedian

Jeff Kreisler
  • Highly-regarded behavioral scientist expert and best-selling author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter”
  • Editor-in-Chief of People Science and contributor to CNN, MSNBC, and more
  • Helps audiences better understand why people do the things they do—especially when it comes to finance

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Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money help audiences better understand why people do the things they do, especially when it comes to finance. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post (“a brilliant and accessible look at behavioral economics”). It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands.

Led by the principle that behavioral science can empower organizations and individuals to learn, adopt, and grow, Jeff—who is a former stand-up comic, Princeton graduate, and University of Virginia-trained attorney— offers dynamic, relatable, and humor-filled presentations to share his profound research and reflections on the human element of economics. Jeff drums up important conversations about how we think about and relate to money, and helps clients answer questions like, “Why do we make the decisions that we do?” and “How can we reframe our financial decision-making to create better outcomes?” Audiences take careful notes and talk about Jeff’s presentations long after they’re over, considering the impact of his thoughts on the ways accountability, habits, loyalty, and relativity drive purchases. Jeff also touches on fintech, opportunity costs, “the pain of paying,” and the way new transactional platforms are shifting our understanding of money. The New York Times calls him “Delectable” and The Economist said his was “A truly special event.”

Jeff is the Editor-in-Chief of, a behavioral insights thought-leadership publication guiding the conversation about applying behavioral science principles to modern-day business practices. A writer for TV, politicians, and CEOs and on-air contributor to CNBC, MSNBC, CNN, FoxNews, SiriusXM, Current TV, CBC and the BBC, he is also the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy and author of the best-selling satire Get Rich Cheating.

Jeff is the host of the forthcoming “Dollars & NonSense” podcast. He has also given two different TEDx talks, is Executive Producer of The Final Edition Radio Hour, writer for Comedy Central,, Nickelodeon and IFC, and cast member of Shoot The Messenger (a show from the co-creator of The Daily Show).

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Jeff Kreisler: Spending Mistakes to Avoid

Jeff Kreisler: Fundamental Principles of Behavioral Economics

Jeff Kreisler On Behavioral Economics

The Behavioral Science of Compliance

Dollars & Sense (Financial Decision-Making): How do your clients, customers, employees, partners and family think about money and why do they make the irrational financial decisions that they do? How can behavioral economics help us reframe our choices for better outcomes? Jeff shares the practical and entertaining insights of behavioral science to help create better financial decision-making structures for the irrational and illogical among us. He exposes the hidden forces that secretly drive choices about money. Jeff explains why irrational behavior overrides rational logic when it comes to managing finances, saving and investing… and he then provides practical tools to help improve our financial choices and, ultimately, live better lives.

The Decision-Making Processes of Your Customers and Clients (Consumer Decision-Making). Consumers in today’s society are changing their decision-making processes and how they communicate their preferences. How can companies prepare for a new era of consumers? Jeff Kreisler can walk companies from every industry through the principles that shape these decisions and preferences to help them prepare for the future. Jeff wants businesses to understand why and how consumers’ decisions impact their bottom line. Sharing his dynamic take on the behavioral science behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive consumer choices. 

Understanding Why We Do the Things We Do. Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do certain choices often feel like they cause physical pain? Why does having to choose between too many, complex options cause us to make irrational choices? Jeff explores these questions and more as he dives into the heart of our decision-making process.

Sharing his dynamic take on the behavioral science at work behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive our choices. Plus, he explains why irrational behavior often interferes with best intentions when it comes to our relationships, careers, savings structures, and more. Packed with “aha!” moments, this talk also offers practical (and often entertaining) insights help create better decision-making structures for the irrational and illogical among us. 

The Science of Doing Things Right (Compliance & Ethics): Why we make poor decisions and what we can do about it. Understanding human nature allows us to create systems, frameworks and environments to reach better outcomes. Behavioral nudges and principles should be an essential part of our toolkit to incentivize ethical decision-making, especially during periods of stress, uncertainty and change.

In this engaging, entertaining and heavily researched compliance presentation, Jeff Kreisler – the former attorney and bestselling author of Get Rich Cheating (“Delectable” – The New York Times) and, with Dan Ariely, Dollars and Sense: How We Misthink Money and How to Spend Smarter ("A brilliant and accessible look at behavioral economics" – The Washington Post) – reveals the hidden forces that lead to unethical decisions. He explains why irrational behavior often interferes with our best intentions and demonstrates ways to rethink our personal and professional lives to encourage and enable better decision-making outcomes.  

Making it WOW! The Science of Travel, Event and Experience Design. You want the behavioral science for events without all the fuzzy buzzwords? Join Jeff Kreisler – bestselling author, Editor-in-Chief of the applied behavioral science platform, recovering attorney, award-winning comedian and TV pundit – as he reveals the key behavioral principles that will impact the travel, event and hospitality industry for the next decade. Still need buzzwords? His talk will provide an overview of the relevant insights of behavioral science – like the Peak-End Rule, Prosocial Behavior, Choice Overload, Novelty and The Ikea Effect before – diving deeper into how each principle can be applied to overcome the challenges of an industry at the crossroads.

Hacking People. Nearly 1,000 U.S. organizations were hit by ransomware last year, costing them $7.5 billion. Business email compromise – essentially, executive ID theft – has seen companies send hundreds of millions of dollars to criminals overseas. FBI warnings about cybersecurity seem to multiply like rabbits. And yet, it seems no one is doing very much about all this.

Go to any cybersecurity conference, and you’ll hear days and days of junior-G man talk, million-dollar software investments, complaints about Microsoft, and Google. At the end, someone always says something like, "And your cybersecurity is only as good as your least-informed employee. Ok bye! See you next year!" And that gaping security hole is ignored, year after year. That’s insane, given that most attacks come down to a single person clicking on a booby trapped link or falling for a cleverly-crafted email that appears to come from the boss. The truth is: The computers aren’t getting hacked, the people are. That’s where Jeff comes in

Jeff Kreisler is a one of the leading voices in the world of applied behavioral science and has worked to develop an expertise in cognitive bias for cyber security. In this talk, he can show how failed heuristics like social proof, confirmation bias, frequency illusion, and loss aversion are exploited every day by hackers – AND why those very concepts can help companies immediately upgrade their cybersecurity without upgrading their software.

Behavioral Finance for Investors and Wealth Managers: A Guide for Professional Investors and Fund Managers on the Forces Impacting Their Money Management Decisions. In this tailored talk for wealth managers, Jeff Kreisler not only covers his primary research on behavioral economics but also explores the ways human psychology impacts client relationships with financial professionals. Touching on things like how to build trust and win new clients, how to lead people to make more rational decisions that are not rooted in emotion, and how to encourage clients to “compete on saving” rather than on spending, Kreisler offers a fast-paced and informative look at the human behavior that drives client interactions with money and financial institutions—plus how to talk to clients in a way that drives moves the needle more closely towards win-win scenarios.

The Science of Insurance Industry Decision-Making. How do insurance consumers, companies, representatives and partners think about risk, planning and money and why do they make the irrational decisions that they do? How can behavioral economics help us reframe these choices for better outcomes?

Jeff Kreisler – Editor-in-Chief of and award-winning author – shares the practical and entertaining insights of behavioral science to help create better decision-making structures for insurance professionals. His keynote and workshop explore the behavioral biases and scientific principles which impact general consumer decision making as well as those unique to the insurance consumer. Risk assessment, loss aversion, disclosure, complexity, overconfidence, recency bias, sunk costs and status quo bias are some of the impactful topics he covers. Exposing the hidden forces that secretly drive the choices throughout the insurance industry, he explains why irrational behavior often interferes with even the best intentions of consumers and providers alike.

Why do we confuse the probably of an event happening with the impact of that event? Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do complex financial options cause us to make irrational financial choices? He explores these questions and more. Fascinating and engaging, this talk is a sound investment, providing practical tools to help ourselves and our clients understand our decision-making and, ultimately, spend, insure and live smarter.

The Behavioral Science of Legal Ethics. The practice of law is, in many ways, the practice of interpreting rules to as they relate to past and future conduct. Skilled lawyers can make an argument supporting almost any behavior for their clients. We get in trouble when those skills are used to interpret ethical rules for ourselves.

Most courses on legal ethics guide lawyers regarding what they can and can’t do, or more frequently, what they should or shouldn’t do. This course, based on behavioral economics, shines a light on lawyers’ own ethical decision-making process and reveals the subconscious forces that allow them to justify doing what they shouldn’t do.

Jeff Kreisler explains how behavioral principles lead us to make questionable decisions within the legal ethical framework. He reveals the forces impacting our interpretation of the client-lawyer relationship, conflicts of interest, fiduciary duties, terms like “material adverse effect” and “unreasonable financial burden,” fairness to opposing council, publicity and marketing and “maintaining the integrity of the legal profession.”

Using the most up-to-date scientific research, case studies and practice scenarios, he shows how the grey matter in our head impacts the grey areas of the rules. In this workshop, participants don’t just relearn the rules, they see how forces of decision-making lead us to misinterpret those rules in real life. Knowing that, lawyers then explore ways to insure better decisions in the future.

Motivate This (Engagement): Behavioral insights into employee incentives and motivation.

Humor & Change Design: The science of using humor to design behavior change.

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