Jeff Kreisler

Expert on Behavioral Economics, Head of Behavioral Science at JP Morgan, Head of Content for Bescy, Best-Selling Author, & Former Stand-up Comedian
Jeff Kreisler
  • Highly-regarded behavioral scientist expert and best-selling author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter”
  • Founder of and contributor to CNN, MSNBC, and more
  • Helps audiences better understand why people do the things they do—especially when it comes to finance

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Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money help audiences better understand why people do the things they do, especially when it comes to finance. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post (“a brilliant and accessible look at behavioral economics”). It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands.

Led by the principle that behavioral science can empower organizations and individuals to learn, adopt, and grow, Jeff—who is a former stand-up comic, Princeton graduate, and University of Virginia-trained attorney— offers dynamic, relatable, and humor-filled presentations to share his profound research and reflections on the human element of economics. Jeff drums up important conversations about how we think about and relate to money, and helps clients answer questions like, “Why do we make the decisions that we do?” and “How can we reframe our financial decision-making to create better outcomes?” Audiences take careful notes and talk about Jeff’s presentations long after they’re over, considering the impact of his thoughts on the ways accountability, habits, loyalty, and relativity drive purchases. Jeff also touches on fintech, opportunity costs, “the pain of paying,” and the way new transactional platforms are shifting our understanding of money. The New York Times calls him “Delectable” and The Economist said his was “A truly special event.”

Jeff is currently the Head of Behavioral Science at JP Morgan Chase, where he is leading financial decision-making thought leadership and innovation efforts. A writer for TV, politicians, and CEOs and on-air contributor to CNBC, MSNBC, CNN, FoxNews, SiriusXM, Current TV, CBC and the BBC, he is also the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy and author of the best-selling satire Get Rich Cheating.

Prior to JP Morgan Chase, he was the founding Editor-in-Chief of, a behavioral insights thought-leadership publication guiding the conversation about applying behavioral science principles to modern-day business practices, where he remains a contributor and advisor. He has also given two different TEDx talks and was the Executive Producer of The Final Edition Radio Hour, writer for Comedy Central,, Nickelodeon and IFC, and a cast member of Shoot The Messenger (a show from the co-creator of The Daily Show).


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Speaker Video

Even the most significant investors react emotionally and quickly, says JPM's Kreisler

Jeff Kreisler: Spending Mistakes to Avoid

Jeff Kreisler: Fundamental Principles of Behavioral Economics

Jeff Kreisler On Behavioral Economics

The Behavioral Science of Compliance

Dollars & Sense (Financial & Investment Decision-Making): How do our clients, employees and partners think about money, why do we make so many irrational financial decisions and what can we do about it? Jeff shares the practical and entertaining insights of behavioral science to help create better financial decision-making structures for the irrational and illogical among us. He exposes the hidden forces that secretly drive choices about money, explains why irrationality overrides logic in finances, saving and investing and then provides practical tools to reframe our financial choices and, ultimately, live better lives.

Understanding Why We Do The Things We Do (Consumer Decision-Making): Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do certain choices often feel like they cause physical pain? Why does having to choose between too many, complex options cause us to make irrational choices? Jeff explores these questions and more as he dives into the heart of the consumer decision-making process.

The Science of Doing the Right Thing (Compliance & Ethics): In this heavily researched presentation, the former attorney reveals why we make unethical decisions and how to reframe our professional & organizational structures to enable better outcomes.

Motivate This (Engagement): Behavioral insights into employee incentives and motivation

Making It WOW! Behavioral principles for travel, events and experience design

Humor & Change Design: The science of using humor to design behavior change


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