Jeff Kreisler

Expert on Behavioral Economics, Best-Selling Author, and Former Stand-up Comedian
Jeff Kreisler
  • Highly-regarded behavioral scientist expert and best-selling author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter”
  • Editor-in-Chief of People Science and contributor to CNN, MSNBC, and more
  • Helps audiences better understand why people do the things they do—especially when it comes to finance

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Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money help audiences better understand why people do the things they do, especially when it comes to finance. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post. It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands. 

Led by the principle that behavioral science can empower organizations and individuals to learn, adopt, and grow, Jeff—who is a former stand-up comic, Princeton graduate, and University of Virginia-trained attorney— offers dynamic, relatable, and humor-filled presentations to share his profound research and reflections on the human element of economics. Jeff drums up important conversations about how we think about and relate to money, and helps clients answer questions like, “Why do we make the decisions that we do?” and “How can we reframe our financial decision-making to create better outcomes?” Audiences take careful notes and talk about Jeff’s presentations long after they’re over, considering the impact of his thoughts on the ways accountability, habits, loyalty, and relativity drive purchases. Jeff also touches on fintech, opportunity costs, “the pain of paying,” and the way new transactional platforms are shifting our understanding of money.

Jeff is the Editor-in-Chief of, a behavioral insights thought-leadership publication guiding the conversation about applying behavioral science principles to modern-day business practices.

A TV writer & producer and on-air contributor to CNBC, MSNBC, CNN, FoxNews, SiriusXM, Current TV, CBC & the BBC, He is also the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy, and author of the best-selling satire Get Rich Cheating. 

Jeff is the host of the forthcoming “Dollars & NonSense” podcast. He has also given two different TEDx talks, is Executive Producer of The Final Edition Radio Hour, writer for Comedy Central,, Nickelodeon and IFC, and cast member of Shoot The Messenger (a show from the co-creator of The Daily Show).

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Jeff Kreisler: Spending Mistakes to Avoid

Jeff Kreisler: Fundamental Principles of Behavioral Economics

Jeff Kreisler On Behavioral Economics

The Behavioral Science of Compliance

The Decision Making Processes of Your Customers and Clients. Consumers in today’s society are changing their decision making processes and how they communicate their preferences. How can companies prepare for a new era of consumers? Jeff Kreisler can walk companies from every industry through the principles that shape these decisions and preferences to help them prepare for the future. Jeff wants businesses to understand why and how consumers’ decisions impact their bottom line. Sharing his dynamic take on the behavioral science behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive consumer choices. 

Behavioral Finance for Investors and Wealth Managers: A Guide for Professional Investors and Fund Managers on the Forces Impacting Their Money Management Decisions. In this tailored talk for wealth managers, Jeff Kreisler not only covers his primary research on behavioral economics but also explores the ways human psychology impacts client relationships with financial professionals. 

Touching on things like how to build trust and win new clients, how to lead people to make more rational decisions that are not rooted in emotion, and how to encourage clients to “compete on saving” rather than on spending, Kreisler offers a fast-paced and informative look at the human behavior that drives client interactions with money and financial institutions—plus how to talk to clients in a way that drives moves the needle more closely towards win-win scenarios. 

The Science of Travel, Event and Experience Design. You want the behavioral science for events without all the fuzzy buzzwords? Join Jeff Kreisler – bestselling author, Editor-in-Chief of the applied behavioral science platform, recovering attorney, award-winning comedian and TV pundit – as he reveals the key behavioral principles that will impact the travel, event and hospitality industry for the next decade. Still need buzzwords? His talk will provide an overview of the relevant insights of behavioral science – like the Peak-End Rule, Prosocial Behavior, Choice Overload, Novelty and The Ikea Effect before – diving deeper into how each principle can be applied to overcome the challenges of an industry at the crossroads.

Hacking People. Nearly 1,000 U.S. organizations were hit by ransomware last year, costing them $7.5 billion. Business email compromise – essentially, executive ID theft – has seen companies send hundreds of millions of dollars to criminals overseas. FBI warnings about cybersecurity seem to multiply like rabbits. And yet, it seems no one is doing very much about all this.

Go to any cybersecurity conference, and you’ll hear days and days of junior-G man talk, million-dollar software investments, complaints about Microsoft, and Google. At the end, someone always says something like, "And your cybersecurity is only as good as your least-informed employee. Ok bye! See you next year!"

And that gaping security hole is ignored, year after year.

That’s insane, given that most attacks come down to a single person clicking on a booby trapped link or falling for a cleverly-crafted email that appears to come from the boss. The truth is: The computers aren’t getting hacked, the people are. That’s where we come in.

Jeff Kreisler is a one of the leading voices in the world of applied behavioral science. Bob Sullivan has spent 25 years reporting on cybersecurity, and the last five working with Jeff and developing an expertise in cognitive bias. Together, they can show how failed heuristics like social proof, confirmation bias, frequency illusion, and loss aversion are exploited every day by hackers – AND why those very concepts can help companies immediately upgrade their cybersecurity without upgrading their software.

Understanding Why We Do the Things We Do. Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do certain choices often feel like they cause physical pain? Why does having to choose between too many, complex options cause us to make irrational choices? Jeff explores these questions and more as he dives into the heart of our decision-making process.

Sharing his dynamic take on the behavioral science at work behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive our choices. Plus, he explains why irrational behavior often interferes with best intentions when it comes to our relationships, careers, savings structures, and more. Packed with “aha!” moments, this talk also offers practical (and often entertaining) insights help create better decision-making structures for the irrational and illogical among us. 

The Behavioral Science of Compliance. Why we make poor decisions and what we can do about it. In this engaging, entertaining and heavily researched compliance presentation, Jeff Kreisler – the bestselling author of Get Rich Cheating (“Delectable” – The New York Times) and, with Dan Ariely, Dollars and Sense: How We Misthink Money and How to Spend Smarter ("A brilliant and accessible look at behavioral economics" – The Washington Post) – reveals the hidden forces that lead to unethical decisions. He explains why irrational behavior often interferes with our best intentions and demonstrates ways to rethink our personal and professional lives to encourage and enable better decision-making outcomes.  
Understanding human nature allows us to create systems, frameworks and environments to reach better outcomes. Behavioral nudges and principles should be an essential part of our toolkit to incentivize ethical decision-making, especially during periods of stress, uncertainty and change.

The Behavioral Science of Event and Experience Design.

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