Jeff Kreisler

Expert on Behavioral Economics, Head of Behavioral Science at JP Morgan, Best-Selling Author, & Former Stand-up Comedian
Jeff Kreisler
  • Highly-regarded behavioral scientist expert and best-selling author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter”
  • Founder of PeopleScience.com and contributor to CNN, MSNBC, and more
  • Helps audiences better understand why people do the things they do—especially when it comes to finance

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Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money help audiences better understand why people do the things they do, especially when it comes to finance. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post (“a brilliant and accessible look at behavioral economics”). It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands.

Led by the principle that behavioral science can empower organizations and individuals to learn, adopt, and grow, Jeff—who is a former stand-up comic, Princeton graduate, and University of Virginia-trained attorney— offers dynamic, relatable, and humor-filled presentations to share his profound research and reflections on the human element of economics. Jeff drums up important conversations about how we think about and relate to money, and helps clients answer questions like, “Why do we make the decisions that we do?” and “How can we reframe our financial decision-making to create better outcomes?” Audiences take careful notes and talk about Jeff’s presentations long after they’re over, considering the impact of his thoughts on the ways accountability, habits, loyalty, and relativity drive purchases. Jeff also touches on fintech, opportunity costs, “the pain of paying,” and the way new transactional platforms are shifting our understanding of money. The New York Times calls him “Delectable” and The Economist said his was “A truly special event.”

Jeff is currently the Head of Behavioral Science at JP Morgan Chase, where he is leading financial decision-making thought leadership and innovation efforts. A writer for TV, politicians, and CEOs and on-air contributor to CNBC, MSNBC, CNN, FoxNews, SiriusXM, Current TV, CBC and the BBC, he is also the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy and author of the best-selling satire Get Rich Cheating.

Prior to JP Morgan Chase, he was the founding Editor-in-Chief of PeopleScience.com, a behavioral insights thought-leadership publication guiding the conversation about applying behavioral science principles to modern-day business practices, where he remains a contributor and advisor. He has also given two different TEDx talks and was the Executive Producer of The Final Edition Radio Hour, writer for Comedy Central, TheStreet.com, Nickelodeon and IFC, and a cast member of Shoot The Messenger (a show from the co-creator of The Daily Show).

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Jeff Kreisler: Spending Mistakes to Avoid

Jeff Kreisler: Fundamental Principles of Behavioral Economics

Jeff Kreisler On Behavioral Economics

The Behavioral Science of Compliance

Dollars & Sense (Financial Decision-Making): How do your clients, customers, employees, partners and family think about money and why do they make the irrational financial decisions that they do? How can behavioral economics help us reframe our choices for better outcomes? Currently the Head of Behavioral Science at JP Morgan Chase, Jeff Kreisler shares the practical and entertaining insights of behavioral science to help create better financial decision-making structures for the irrational and illogical among us. He exposes the hidden forces that secretly drive choices about money. Jeff explains why irrational behavior overrides rational logic when it comes to managing finances, saving and investing… and he then provides practical tools to help improve our financial choices and, ultimately, live better lives.

The Decision-Making Processes of Your Customers and Clients (Consumer Decision-Making). Consumers in today’s society are changing their decision-making processes and how they communicate their preferences. How can companies prepare for a new era of consumers? Jeff Kreisler can walk companies from every industry through the principles that shape these decisions and preferences to help them prepare for the future. Jeff wants businesses to understand why and how consumers’ decisions impact their bottom line. Sharing his dynamic take on the behavioral science behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive consumer choices. 

Understanding Why We Do the Things We Do. Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do certain choices often feel like they cause physical pain? Why does having to choose between too many, complex options cause us to make irrational choices? Jeff explores these questions and more as he dives into the heart of our decision-making process.

Sharing his dynamic take on the behavioral science at work behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive our choices. Plus, he explains why irrational behavior often interferes with best intentions when it comes to our relationships, careers, savings structures, and more. Packed with “aha!” moments, this talk also offers practical (and often entertaining) insights help create better decision-making structures for the irrational and illogical among us. 

The Science of Doing Things Right (Compliance & Ethics): Why we make poor decisions and what we can do about it. Understanding human nature allows us to create systems, frameworks and environments to reach better outcomes. Behavioral nudges and principles should be an essential part of our toolkit to incentivize ethical decision-making, especially during periods of stress, uncertainty and change.

In this engaging, entertaining and heavily researched compliance presentation, Jeff Kreisler – the Head of Behavioral Science at JP Morgan Chase, former attorney and bestselling author of Get Rich Cheating (“Delectable” – The New York Times) and, with Dan Ariely, Dollars and Sense: How We Misthink Money and How to Spend Smarter ("A brilliant and accessible look at behavioral economics" – The Washington Post) – reveals the hidden forces that lead to unethical decisions. He explains why irrational behavior often interferes with our best intentions and demonstrates ways to rethink our personal and professional lives to encourage and enable better decision-making outcomes.  

*Also available as a legal CLE credit course.

Making it WOW! The Science of Travel, Event and Experience Design. You want the behavioral science for events without all the fuzzy buzzwords? Join Jeff Kreisler – bestselling author, Editor-in-Chief of the applied behavioral science platform PeopleScience.com, recovering attorney, award-winning comedian and TV pundit – as he reveals the key behavioral principles that will impact the travel, event and hospitality industry for the next decade. Still need buzzwords? His talk will provide an overview of the relevant insights of behavioral science – like the Peak-End Rule, Prosocial Behavior, Choice Overload, Novelty and The Ikea Effect before – diving deeper into how each principle can be applied to overcome the challenges of an industry at the crossroads.

Behavioral Finance for Investors and Wealth Managers: A Guide for Professional Investors and Fund Managers on the Forces Impacting Their Money Management Decisions. In this tailored talk for wealth managers, JP Morgan Chase’s Head of Behavioral Science Jeff Kreisler not only covers his primary research on behavioral economics but also explores the ways human psychology impacts client relationships with financial professionals. Touching on things like how to build trust and win new clients, how to lead people to make more rational decisions that are not rooted in emotion, and how to encourage clients to “compete on saving” rather than on spending, Kreisler offers a fast-paced and informative look at the human behavior that drives client interactions with money and financial institutions—plus how to talk to clients in a way that drives moves the needle more closely towards win-win scenarios.

The Science of Insurance Industry Decision-Making. How do insurance consumers, companies, representatives and partners think about risk, planning and money and why do they make the irrational decisions that they do? How can behavioral economics help us reframe these choices for better outcomes?

Jeff Kreisler – Head of Behavioral Science at JP Morgan Chase and award-winning author – shares the practical and entertaining insights of behavioral science to help create better decision-making structures for insurance professionals. His keynote and workshop explore the behavioral biases and scientific principles which impact general consumer decision making as well as those unique to the insurance consumer. Risk assessment, loss aversion, disclosure, complexity, overconfidence, recency bias, sunk costs and status quo bias are some of the impactful topics he covers. Exposing the hidden forces that secretly drive the choices throughout the insurance industry, he explains why irrational behavior often interferes with even the best intentions of consumers and providers alike.

Why do we confuse the probably of an event happening with the impact of that event? Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do complex financial options cause us to make irrational financial choices? He explores these questions and more. Fascinating and engaging, this talk is a sound investment, providing practical tools to help ourselves and our clients understand our decision-making and, ultimately, spend, insure and live smarter.

Motivate This: Behavioral Insights on Engagement, Incentives, and Motivation. As the nature of work evolves, it’s vital for business leaders to understand what forces impact productivity, satisfaction, motivation and relationships with and at work.  That is, what makes employees “engaged?”

Behavioral science provides answers. Learn about the important discoveries, experiments and successes to create a more motivated, appreciated, incentivize and engaged team. Attendees will experience:

  • The important difference between intrinsic motivation – being connected to purpose and identity – and extrinsic motivation – the pursuit of financial reward or avoidance of punishment.
  • How to create and nurture an organic sense of purpose that will help everyone in their  organizations with both broad goals and day-to-day activities.
  • The ways to express and reinforce values, mission and purpose that truly connect to that intrinsically motivating identity.

Humor & Change Design: The science of using humor to design behavior change.

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