Running The Gauntlet
- Author of best-selling books Running the Gauntlet and The Mirror Test, named to Inc. Magazine’s Best Business Books
- Frequent television guest on CNBC, Fox Business, and MSNBC
- Speaks all over the world on business growth, communications, and marketing
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Jeffrey Hayzlett has been called the “Celebrity CMO” by Forbes magazine and the “Chuck Norris of marketing” by bloggers. As a best-selling author, business change agent and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the chief marketing officer of Kodak with some of the most innovative approaches to marketing.
Mr. Hayzlett is the author of the best-selling books, Running the Gauntlet and The Mirror Test, which is named to Inc. Magazine’s 2010 Best Business Books list. He speaks frequently all over the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. Hayzlett is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, MSNBC’s Your Business, and NBC’s Celebrity Apprentice with Donald Trump. He’s also been recognized as one of the Top 10 C-Suite Twitters.
Prior to joining Kodak, Hayzlett led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses. Even when he’s away from his home in South Dakota, he can be seen in his trademark cowboy boots.
The Mirror Test: How To Breathe New Life Into Your Business. Hailed a “Celebrity CMO” by Forbes magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. He’ll talk to us about what he calls The Mirror Test, the title of his new book and a new way to look at your company’s marketing and sales strategy. Hayzlett will share with you some of the newest ways to win with social media, redefine your elevator pitch and help you to transform your business. He has just led one of the biggest iconic turnarounds of Kodak and is here to share how you can do the same for your business. Will your business be positioned to fog the mirror and grow in today’s new economy?
Running the Gauntlet. Running the Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business leader must face: getting ready, getting going, and creating and sustaining momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Audience members will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.
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Topics & Types
Founder of two billion dollar startups-- Kayak & Travelocity, Author, and Venture Capitalist