Shawn DuBravac: ChatGPT is Rewiring Business
- Senior tech industry economist featured in "The Wall Street Journal" and "The New York Times," as well as on CNN and MSNBC
- Helps produce the Consumer Electronic Show, attended by more than 150,000 people each year
- Named to Dealerscope’s “40 Under 40” in the consumer technology industry
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Dr. Shawn DuBravac is a futurist, best-selling author, and the former chief economist of the Consumer Technology Association (CTA). DuBravac is a widely-recognized technological authority who has been published extensively on the topics of finance, economics, and technology, drawing on emerging trends to forecast major shake-ups across industries. His keen insights regarding the economic drivers of the global consumer electronics industry have made him a highly sought-after speaker and commentator. His analysis has appeared in the Wall Street Journal, the New York Times, the Financial Times, the Los Angeles Times, Barron’s and on CNN, MSNBC and other media outlets.
At the CTA, DuBravac travelled both internationally and domestically to meet with CE industry leaders and deliver presentations about technology and the economy. He also provided crucial economic analysis to association and industry leaders regarding future economic activity and the relative health of the technology industry. He contributed research on technology trends that underpin the industry, and is known for being the primary driver of the industry’s new smartphone index, which was developed in partnership with NASDAQ, the CE consumer confidence index, and CNET.
Dr. DuBravac is the author of the best-selling book, Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate (Regnery, 2015), which explores how the world’s mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of economics, health, travel and culture. In 2012, he was named to Dealerscope’s “40 under 40” list of people to watch in the consumer technology industry.
He has taught as an adjunct professor for George Washington University’s MBA program, the University of Mary Washington, and George Mason University’s MBA program. Prior to joining CTA, Dr. DuBravac was head research analyst in the Economic Analysis Group of the Department of Justice’s Antitrust Division. He holds economic degrees from Brigham Young University and George Mason University.
Digital Destiny: How Innovation Will Affect Your Industry. In 1980, McKinsey predicted that there would be 300,000 mobile phones in use by 2000. Today, there are 330 million in the US alone. DuBravac outlines the “5 pillars of our digital destiny,” which includes among other things the continued proliferation of digital devices, increased connectivity, and the “sensorization” of consumer goods, and illustrates what the business world of the future will look like. DuBravac predicts which experimental technologies will stick and disrupt business models, paints the picture of a continued shift from an analog to a digital world, and customizes his talk to showcase how business innovation has and will continue to affect the client at hand personally.
ChatGPT Is Rewiring Business. As one of the world’s leading futurists and a senior tech industry economist, Shawn Dubravac is a highly sought-after advisor on how leaders can frame the future for their organizations. He possesses unparalleled insights into the tech and trends that are revolutionizing the ways we live, work, and do business, including generative artificial intelligence tools such as ChatGPT. In this talk, Dubravac gets groups thinking big picture and long-term about ChatGPT and other generative AI tools, suggesting that we go beyond asking what they can do and think about what they mean for us.
As he addresses the opportunities, curiosity, uncertainty, and challenges AI presents, he also touches on topics such as how AI will impact product and service innovation, consumer behavior, business strategy, and organizational culture. Dubravac’s look into the ongoing shift from digitization to datafication is a fascinating, all-encompassing exploration into how organizations can adapt and navigate the future of work, growth, and creativity to achieve their business goals. With now being the time for radical reinvention, Dubravac introduces new strategies for how organizations can think differently about the future and unleash the opportunities of AI to support their objectives.
The Connected Consumer of Tomorrow. According to Dr. DuBravac, the consumer of tomorrow will use “the internet of me,” rely heavily on predictive customization, and live in a digital world that provides updates on their lives in real time. Dr. DuBravac looks at the rise of wearables and micro-customization, and breaks down how businesses will need to interact with their consumers as the social experiences of things like meetings, shopping, driving, and interacting change, altering with them formerly tried-and-true methods of advertising, marketing, and selling to clients. This talk provides answers to questions such as:
- How will businesses adopt the “insider dialogue” (think emojis, pop culture references) increasingly used by consumers?
- Just how far will consumers want predictive analytics to go?
- How is technology reformatting society?
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