Meet Former NFL CMO Dawn Hudson


Dawn Hudson just stepped down from her role as Chief Marketing Officer at the NFL this week. Dawn is also the former president and CEO of Pepsi Cola North America; she was in that role before moving to the NFL.

She’s a brilliant and dynamic speaker and the mind behind some of the most memorable marketing movements of the past decade—everything from “Super Bowl Babies” and this year’s hysterical Eli Manning Super Bowl commercial to the return of the “Pepsi Challenge.”

In fast-paced presentations that see every audience member taking notes, Dawn talks about:

  • How organizations, especially those who haven’t typically focused on their ‘brand,’ can work to develop a 21st century platform that focuses on aligning internal goals with customer experiences to maximize brand loyalty
  • Why innovation must be applied every aspect of corporate operations, from distribution to selling stories to human capital management
  • The importance of inclusive leadership that brings new, diverse voices to the table

She also shares the true stories behind her biggest career successes and failures and the lessons learned. And she can customize too—she just did a presentation for a bunch of professional athletes that touched on the steps for building their personal brands in a workshop format.

If you want to learn more about Dawn, or book her to speak at an upcoming event, call us at 1-800-SPEAKER or live chat with a member of our team right now.

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