Mona Patel on Consumer Expectations

Headshot of Mona Patel

We all have gadgets that we’re entirely convinced we can’t live without—but have we ever thought about why? Mona Patel, business innovation strategist and best-selling author, has decoded what it is about a certain product that makes it so irresistible: When a company reduces the amount of time, effort, and cognitive energy the consumer needs to exert to interact with a product, we are more likely to be drawn to it.

When companies focus on the industrial design of a product, it is likely to be bug-free and efficient—but does not necessarily fit into the everyday needs of the overly-busy average user. When companies design and create products with a modern day lifestyle in mind, products start to not only function but also make our lives easier.

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