Mona Patel on Consumer Expectations

We all have gadgets that we’re entirely convinced we can’t live without—but have we ever thought about why? Mona Patel, business innovation strategist and best-selling author, has decoded what it is about a certain product that makes it so irresistible: When a company reduces the amount of time, effort, and cognitive energy the consumer needs to exert to interact with a product, we are more likely to be drawn to it.

When companies focus on the industrial design of a product, it is likely to be bug-free and efficient—but does not necessarily fit into the everyday needs of the overly-busy average user. When companies design and create products with a modern day lifestyle in mind, products start to not only function but also make our lives easier.

To see Mona talk about the current consumer trends and needs, click here.

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