Afdhel Aziz
Expert on Business as a Force for Good, Employee Engagement, Purpose, Values Driven Storytelling
- 500+ Forbes interviews with the world’s most audacious innovators
- 30 years advising Fortune 500 leaders
- 3 bestselling books — The Purpose Trilogy
- Executive Producer, The Solutionaries with TIME Magazine
- Chief Storytelling Officer, Conspiracy of Love (B Corp Best for the World)
- Co-Founder, Good is the New Cool
- Board Member, Choose Love
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About Afdhel Aziz
Download ProfileAccording to Gallup and Edelman, in the post AI world, what people most need from their leaders isn’t more data — it’s more hope. Afdhel Aziz is the world’s leading expert on hopeful storytelling: the leadership discipline built to close the Hope Gap and unlock engagement, innovation and growth.
Afdhel, a former Fortune 500 business executive, embarked on a remarkable journey after experiencing the devastating effects of the Indian Ocean tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.
In 2017, after a 20 year career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Afdhel made a pivotal decision to leave the corporate world and establish Conspiracy of Love. Today it is one of the world’s leading strategic consultancies, offering its expertise to iconic companies such as Adidas, Coca Cola, The Gap and Sephora. It’s also a B Corp Best for the World Business.
He is also the Co-Founder of Good is the New Cool, a creative company dedicated to making stories and content that fill ‘The Hope Gap’, recently partnering with Time Studios on ‘The Solutionaries’.
Afdhel’s impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than thirty countries, sharing his insights at leading corporations like Disney, Microsoft, Walmart, and JP Morgan Chase. He has also spoken at such prestigious venues such as Cannes Lions Festival, the Fast Company Innovation Festival, and the United Nations.
The Purpose Trilogy, Afdhel’s best-selling books (co-authored with Bobby Jones), has earned acclaim from industry leaders, for their insightful and accessible approach to unpacking the complex topics of brand purpose, personal purpose and how businesses can be a force for good.
His journalism for Forbes as a Contributor allows him to shine a light on an inspiring movement of leaders, entrepreneurs and creators disrupting business with sustainability and impact.
Afdhel’s prowess as an award-winning poet (‘China Bay Blues’), novelist (‘Strange Fruit’), and documentary filmmaker (‘The Genius of the Place: The Life and Work of Geoffrey Bawa, Sri Lanka’s Premier Architect’) underscores his fascination with the art and craft of storytelling. He serves on the board of Choose Love, an inspiring non-profit helping refugees and displaced people around the world with humanitarian aid.
Video Gallery
Afdhel Aziz: Speaker Reel
Afdhel Aziz: Purposeful Growth How Your Business Can Be A Force For Good
Afdhel Aziz: Good is the New Cool How Meaningful Marketing Can Drive Brand Growth
The Hope Gap, Star Trek, & Why We Need a Storytelling Moonshot to Save the World with Afdhel Aziz
Afdhel Aziz: Leading With Purpose How to Supercharge Your Career With Meaning and Impact
Speech Topics
Download TopicsThe Leadership Skill That AI Cannot Replace
In the age of AI, your people have never had more data – yet they have never felt more despair. Gallup’s 2026 research confirms that hope — not trust, not charisma, not authority, not a compelling strategy deck — is the single most important thing followers need most from the leaders in their lives.
The leaders who will define the next decade are not the ones with the best answers. They are the ones who can make the future feel possible again. This is the key to unlocking engagement, innovation and growth at every level.
In this powerful and insightful keynote, Afdhel gives senior leaders a practical five-step framework for hopeful storytelling that closes the Hope Gap at every level of the organization — turning the invisible drag on performance into a named, measurable, solvable leadership challenge. Leaders don’t just leave feeling hopeful. They leave knowing exactly what to do differently on Monday morning.
Available as a keynote or half-day workshop.
How Every Person In This Room Finds The Story That Changes Everything
Disengagement doesn’t happen because people stop caring. It happens because they lose the story of why their work matters. Gallup’s research shows that hope is the foundational human need — the one whose presence most reliably lifts people from merely functioning to genuinely thriving. And yet the Hope Gap doesn’t just exist between leaders and organizations. It exists inside each person in the room: the distance between who they are and the contribution they feel they’re actually making.
No benefits package, no town hall, no engagement survey closes that gap. What does is something more personal and more lasting: helping each person find their own GPS to Purpose — the intersection of their unique Gifts, their deepest Passions, and their capacity for Service — and showing them how that intersection connects directly to the work they do every day.
In this keynote, Afdhel brings his GPS to Purpose framework — drawn from his bestselling book and proven at companies including Disney, Google, and Coca-Cola — to life in a way that is equal parts energizing and immediately actionable. Each person leaves not just re-inspired but re-oriented: with a clearer sense of who they are, why their contribution matters, and how to become the hopeful storyteller their team and organization desperately needs right now.
Available as a keynote or half-day workshop.
How to Build a Culture of Hope-Driven Innovation
The most audacious innovators Afdhel has encountered — across five hundred conversations for his Forbes column and as Executive Producer of The Solutionaries with TIME Magazine — don’t close the Hope Gap with better resources or better technology. They close it with something rarer and more teachable: the Moral Imagination.
The capacity to feel the distance between the world as it is and the world as it should be — and to experience that gap not as a market opportunity, not as someone else’s problem, but as a personal design brief. A calling. A story worth telling with everything you have.
That capacity is what separates the brands people believe in from the brands people merely buy from. It is what separates innovation cultures that generate the future from those that spend their energy reacting to it. And according to Gallup’s own research, it is what drives the kind of hope that makes teams not just more engaged — but measurably more likely to thrive.
In this keynote, Afdhel shows marketing and innovation leaders how to cultivate the Solutionary Mindset across their teams — building a culture that doesn’t just respond to disruption, but generates the ideas that everyone else will have to respond to.
Available as a keynote or half-day workshop.
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