Colin Bryar & Bill Carr

Former Amazon Executives, Authors, and Co-Founders, Working Backwards, LLC
  • Spent more than a decade as part of Amazon’s leadership team and worked alongside Jeff Bezos during the company’s period of unmatched innovation
  • Co-authors of “Working Backwards” – providing an insider’s breakdown of Amazon’s approach to culture, leadership, and best practices
  • Take audiences inside the room and demonstrate how the principles key to “Being Amazonian” can be scaled and applied to any organization

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Colin Bryar is a business advisor and technology leader whose career has focused on optimizing business strategy and operations. He is a former top-level executive at Amazon, where he spent more than 12 years – much of it in the early aughts during the company’s period of unmatched innovation – leading the operations for IMDb.com, as well as working directly with Amazon CEO Jeff Bezos to help with overall business strategy, technology, and operations. Bryar is the co-author of Working Backwards, along with former Amazon executive Bill Carr, which provides an insider's breakdown of Amazon's approach to culture, leadership, and best practices. Taking audiences inside the room, Bryar demonstrates how the principles and practices key to “Being Amazonian” can be scaled and applied to any organization.

Bill Carr is a strategic business leader who has spent his career at the forefront of tech innovation. He is a former top-level executive at Amazon, where he worked for more than 15 years – much of it in the early aughts during the company’s period of unmatched innovation – launching and managing Amazon’s global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. Under his leadership, Amazon's digital media business grew into a global operation exceeding $1 billion in revenue as the company pushed to compete with Apple, Netflix, and Hulu. Carr is the co-author of Working Backwards, along with former Amazon executive Colin Bryar, which provides an insider's breakdown of Amazon's approach to culture, leadership, and best practices. Taking audiences inside the room, Carr demonstrates how the principles and practices key to “Being Amazonian” can be scaled and applied to any organization.

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Working Backwards - Insight, Stories, & Secrets from Inside Amazon

Working Backwards: Insights, Stories, and Secrets from Inside Amazon. In this presentation, long-serving Amazon executives Colin Bryar and Bill Carr will reveal and decode the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. Spending more than a decade as part of Amazon's leadership team, they offer unprecedented access inside the room as Amazon’s approach to leadership, culture, and best practices were developed, refined, and scaled – providing key analysis and practical steps for applying it at your own organization.

How to Think Like an Amazonian: A Guide to Innovation. Drawing on more than a decade on Amazon's leadership team, witnessing first-hand the company’s period of unmatched innovation, Colin Bryar and Bill Carr will exclusively reveal how to think like an Amazonian. Shared with audiences for the very first time, they will illuminate Amazon’s fourteen leadership principles that inform decision-making at all levels and reveal the four characteristics that define the company’s culture – customer obsession, long-term thinking, eagerness to invent, and operational excellence. Providing insider anecdotes and actionable innovation tactics, Bryar and Carr will demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices.

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