A Boomer/Millennial Smackdown With Ken and Zak Dychtwald
- Served as a fellow of the World Economic Forum
- Guides Fortune 500 companies in product development
- Predicts industry trends based on demographic changes and research
- Advises audiences on solutions for navigating successful aging as a country
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Over the past 35+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, healthcare and workforce implications of the age wave. He is a psychologist, gerontologist, documentary filmmaker, entrepreneur and best-selling author of sixteen books on aging-related issues, including Bodymind, Age Wave: The Challenges and Opportunities of an Aging Society, Age Power: How the 21st Century Will be Ruled by the New Old, The Power Years: A User’s Guide to the Rest of Your Life, Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent and a children’s book, Gideon’s Dream: A Tale of New Beginnings. His most recent book is A New Purpose: Redefining Money, Family, Work, Retirement and Success. In 2007, he had his debut as a documentary filmmaker and host with the highly rated/acclaimed PBS special The Boomer Century: 1946-2046.
Ken Dychtwald has served as a fellow of the World Economic Forum and is a two-time recipient of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. American Demographics Magazine honored him as the single most influential marketer to boomers over the past quarter century. His article in The Harvard Business Review, “It’s Time to Retire Retirement,” was awarded the prestigious McKinsey Award, tying for first place with the legendary Peter Drucker.
In 1986, Ken became the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. His explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors— from vitamins and cookies to automotive design and retail merchandising to mutual funds and health insurance.
Dr. Dychtwald has addressed more than two million people worldwide in speeches to corporate, association, social service and government groups. His strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide, including: The New York Times, The Wall Street Journal, USA Today, Financial Times, Fortune, Time, Newsweek, BusinessWeek, U.S. News and World Report, The Economist, HK Daily News, South China Morning Post, The Standard, 60 Minutes, Good Morning America, ABC World News Tonight, Today Show, PBS, NPR, Huffington Post and BBC.
Through highly acclaimed presentations, breakthrough research and consulting initiatives, and his leadership within both the social science and business communities, Ken Dychtwald has dedicated his life to battling ageist stereotypes while promoting a new, vital and meaningful role for life’s second half.
A New Vision for 21st Century Aging:
Five Critical Course Corrections Needed for a Century of Successful Aging
The 20th century is over – and most solutions to 20th century aging don’t work anymore. Are we prepared for the coming age wave? Can our country afford to have tens of millions of us living to 80, 90 or even 100+? Will existing entitlement programs survive long enough for young generations to reap even part of what they have been paying in? If not, what should they be replaced with? Can our current healthcare system handle the onslaught of chronic degenerative diseases, such as Alzheimer’s? What should the role of medical science play in wiping out late life diseases? Do today’s elderly care about tomorrow’s? What is the new purpose for maturity? Who are the emerging role models of the new aging? Are our leaders capable of distributing limited government resources fairly among many generations, each with its own distinct needs, styles, fears, complaints, expectations and political priorities? This mind-stretching presentation will explore both the problems that the age wave brings – and their five interlocking solutions.
How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility and aging baby boomers are triggering an enormous “age wave.” This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunities—and equally compelling social and financial challenges.
This informative, motivating and entertaining presentation will explore: How will people use their newfound “longevity bonus?” Why will the “cyclic” lifeplan replace the traditional “linear” model? How will aging boomers change established paradigms of work, leisure, learning and retirement—as well as lifetime brand loyalty? What’s the most effective way to market and sell to “middlescent” boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?
Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
With the convergence of rising longevity, today’s uncertain economy, and insufficient savings by many, the retirement clock has been reset. But highly acclaimed current Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.
This presentation will explore: Why financial “peace of mind” has become far more important than “wealth” in the new American dream. What impact the modern family will have to and through retirement? How women’s rising financial power is transforming their attitudes and behavior toward money, their intergenerational dynamics and the field of retirement planning. How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding. We’ll also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement “wildcards” that could shatter their dreams.
The Cure for Our Aging Healthcare System
Whether we live long lives with vitality and purpose or sickness and suffering will depend to a great extent on our ability to reshape the skills, services and incentives of our current healthcare system. This new presentation provides a visionary glimpse into the future, outlining the critical course corrections required to create healthy aging and productive longevity.
Topics to be covered include: Why we must accelerate the scientific breakthroughs needed to prevent, delay and eliminate the horrific diseases of aging (such as Alzheimer’s); why training healthcare professionals to become “aging-ready” will both saves lives and money; how the boomers’ proclivity toward control, self-care and connectivity can help make disease prevention and self-care a national priority; how new technologies and emerging community-based services can enable us to shift the healthcare focus from hospitals and nursing facilities to home-based care; why establishing a humane and dignified approach to end-of-life care has reached a critical tipping point.
Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success
For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences.
This high-impact presentation will examine: What key social forces have shaped each generation and produced their distinct, core lifetime characteristics? What does each generation hope to get from—and give to—their jobs/careers? How do you manage and motivate each generation, from “encore” workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding worklife, to young workers struggling to enter the workforce during tough economic times. How does each measure success?
This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs. Alternatively, it can orient toward the most effective ways to reach out to—and connect with—Millennials, Gen Xers, Boomers and members of the Silent Generation.
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