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Maddy Dychtwald

Expert on Marketing to Baby Boomers and Seniors
    Topics & Types
    Diversity & InclusionEntrepreneurshipFuture TrendsGenerations & DemographicsHuman ResourcesMarketingConsumer BehaviorCorporate CultureAuthorsFemale Speakers

    Maddy Dychtwald is a nationally-recognized author, speaker, Age Wave co-founder, and leading expert on the changing demographic trends—both generation-related trends and gender-related trends—shaping the marketplace, the workplace, and our lives.

    Having spent almost thirty years investigating and forecasting lifestyle, marketing, and retirement implications of the age wave, she has also emerged as an authority on the economic ascent of women, including its impact on various industries--financial services, healthcare, and consumer marketing.

    Maddy has spent more than 30 years investigating and forecasting lifestyle and market trends of older adults and the 79 million Baby Boomers. Building on this knowledge, she has recently emerged as a renowned authority on the rising economic influence of women and their impact on industries, ranging from financial services and healthcare to consumer marketing. 

    She has led numerous studies on the subject of women, power, and finances, including “Women & Financial Wellness: Beyond the Bottom Line” for Bank of America Merrill Lynch, “Women, Money, and Power Study” for Allianz, and “A New Era of Women and Financial Planning” for LPL Financial.

    A high-impact speaker, Maddy has addressed more than 300,000 business and social service leaders worldwide for large organizations and big-name corporations, such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women, and the World Future Society. 

    She is regularly featured in prominent media publications, including Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, and she frequently appears on national media outlets, such as Fox Business News, CNBC, and NPR. She is an ongoing contributor to The Wall Street Journal’s Retirement Expert Panel, where she had the top wealth-management expert post for 2017 based on reader traffic. She is also a popular contributor to The Huffington Post,, and 

    Maddy has written multiple books on the economic ascent of women, including how it will transform financial services, healthcare, and consumer marketing. Her newest book, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better, explores how women are the major change agent of the decade to come. Maddy also wrote the book, Cycles: How We Will Live, Work, and Buy, which was awarded the 2004 "Book of the Year Award" from the National Community Colleges Association, and she co-wrote an illustrated children’s book on personal reinvention, entitled Gideon’s Dream: A Tale of New Beginnings.

    Maddy co-founded Age Wave, the nation’s foremost thought-leader on population aging trends and their profound business, lifestyle, and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500. During her career, she has inspired hundreds of thousands of business leaders worldwide with her entertaining multi-media presentations that combine provocative information with exciting imagery.

    Together, with her husband Dr. Ken Dychtwald, Maddy recently received the prestigious Esalen Prize for outstanding contributions to advancing the human potential of aging men and women worldwide. Maddy is also a founder of the non-profit organization Women Against Alzheimer’s and serves as a board member of the BrightFocus Foundation, which funds early stage research to eradicate diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Braintrust gearing up to globally crowdsource innovation solutions to end Alzheimer’s disease.

    Maddy is passionate not just about longevity as a demographic phenomenon, but living a long life with good health, vitality, and purpose. She is personally focused on fitness, eating well, and meditation—and traveling the world with her family. A graduate of New York University, Maddy has been married for 30+ years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

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    Location/Travels from: CA
    $20,001 - $35,000*
    US East
    $20,001 - $35,000*
    US West
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