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Culture Lessons from NFL, Maritz, Harley-Davidson, and Pepsi

Culture speakers Zappos, Maritz, Harley-Davidson, Pepsi

A study from Duke’s Fuqua School of Business found that 92% of North American CEOs think improving their organization’s corporate culture would increase the value of the company. But only 15% said it was where it needed to be.

Culture can be the key to everything from hiring and retaining top talent to ensuring confidence in investors. These speakers help your organization make leaps, instead of baby steps, towards an aligned culture:

Charlotte Blank, Chief Behavioral Officer at Maritz

In her role as Chief Behavioral Officer at Martiz, Charlotte leads the company’s practice of behavioral science and innovation. Focused on “unleashing the potential” of client’s employees, she talks about finding drivers of behaviors that may lie “under the surface”; why in the absence of company goal-setting, people default to habit; why regular feedback is so meaningful for performance; and how to test what “rewards systems” will work for your team. Blending social psychology and behavioral economics, she helps clients understand what makes their employees “tick” and how to better make sense of human behavior in an evolving marketplace.

Ken Schmidt, Legendary Former Director of Communications Strategy at Harley-Davidson

Ken’s widely known as one of the business world’s most outspoken and provocative thought leaders. He’s also viewed as a “turnaround king” for his work bringing struggling businesses back from the brink. He explains how to tap into the positive ways consumers respond to your brand and build a booming culture around that niche. In his talk on “Dominating the Marketplace,” Schmidt talks about the steps to developing a loyal corporate culture and fanatic customer base by using examples from his own life.

Dawn Hudson, Former Chief Marketing Officer of the NFL & Former President and CEO of Pepsi Cola North America

Throughout Dawn’s incredible career, her work has focused on tapping into a brand’s DNA—including value systems, unique gifts, brand personality, and human capital resources—to create incredible customer experiences. Dawn’s presentations are fast-paced and always have audiences taking notes as she runs through lessons learned through personal successes and failures. She also talks about fostering a culture that promotes inclusive leadership and celebrating new voices.

Robert Richman, Former Culture Strategist at Zappos.com & Author of the Book, Culture Blueprint

Robert is a culture strategist and was co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture. One of the world’s authorities on employee culture, he’s worked with companies like Google, Toyota, and Eli Lilly and wrote the book, The Culture Blueprint, a guide to building a workplace that helps employees grow, inspires amazing service, and drives revenue through culture.

If you want to learn more about one of these speakers, or book one to speak at an upcoming event, call us at 1-800-SPEAKER or live chat with a member of our team right now.

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