A creative mind dedicated to helping businesses develop new ways to deliver customer values, Joseph Pine is the co-author of numerous books including The Experience Economy. Pine is a marketing expert who illustrates the importance of creating unique interactions and experiences for consumers in order to drive revenue and growth. He consults with numerous Fortune 500 companies and start-ups around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam.

In 2010, Susana Martinez was elected governor of the State of New Mexico. She became New Mexico’s first female governor and the first minority (Hispanic) female governor in the history of the United States. Prior to being elected governor, Martinez was a prosecutor for 25 years along the nation’s southern border and served as Doña Ana County’s elected district attorney for almost half that time. As governor, she prioritized keeping New Mexico’s communities safe, ensuring all students receive a high-quality education, and diversifying and growing the state’s economy.