Adam von Gootkin is a globally recognized innovator and risk-taker who has revolutionized the spirits industry with his unique approach to traditional business principles. Carrying on his family’s entrepreneurial legacy in the spirits industry, which began in the 1800s and continued through the prohibition era and into the present day, von Gootkin is the co-founder and CEO of Highclere Castle Spirits and the co-founder of Highclere Castle Cigar Co. A visionary in every sense of the word, von Gootkin has built an empire on foundations of authenticity and has re-written the rules for how organizations can spark innovation on the path to radical success.

Dan Gregory is a author, educator, and social commentator. He is the President and CEO of The Impossible Institute, an innovation and engagement organisation founded to make what’s not… possible. Dan’s specialization is human behavior – our motives, drives and belief systems, the things that make us buy, the things that make us buy in and the things that pull our strings.