When entrepreneur and former top brand executive Michelle Cordeiro Grant set out to start her own company, she did so with the mission to create a brand, experience, and community that empowers women. What followed was Lively, the ultra-successful activewear-inspired lingerie brand that she built into an industry leader and disruptor in less than 10 years. Introducing "Leisurée" to the world, Cordeiro Grant identified opportunities to turn the apparel market on its head and redefined approaches for leading an organization to success.