A forward-thinking expert on the digital future and the possibilities new technology presents to reshape society and the ways businesses operate, Melanie Subin is a leading futurist who provides strategic foresight, insights development, corporate innovation and transformation strategies, and strategic management and design processes that help to position organizations in every industry for sustainable success. Subin currently serves as the managing director for the Future Today Institute, a foresight and strategy firm founded by world-renowned futurist Amy Webb that leverages research, signals, and trends to help businesses reduce uncertainty and prepare for plausible futures. Throughout her career, she has assessed the impact of major external forces, such as climate change, increased technological sophistication, changing consumer and business preferences, and rising connectivity on the risks and opportunities facing small, medium, and large businesses across the globe.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.