Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

Colin Woodard is one of the most respected authorities on North American regionalism, the sociology of United States nationhood, and how our colonial past shapes and explains the present. Compelling, dynamic and thought provoking, he offers a fascinating look at where America has come from, how we ended up as we are, and how we might shape our future. His American Nations transformed the way many Americans think about their country’s origins, divisions, and vulnerabilities. His riveting talks give unparalleled insights into where America has been, how we got where we are, and how to navigate the path ahead.