Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.

Joseph Badaracco is a popular author and the John Shad Professor of Business Ethics at Harvard Business School. He has taught in executive programs in the United States, Japan, and many other countries and has spoken to a wide variety of organizations on issues of leadership, values, and ethics. Badaracco's research focuses on business ethics, particularly on leadership and individual decision making, and he has written several books, including Loading the Dice, Leadership and the Quest for Integrity, The Knowledge Link, and Business Ethics, and Leading Quietly.