Daniel Gregory is the founder and CEO of The Impossible Institute™, an Innovation and Engagement organisation that advises management and sales departments on what truly drives their customers and employees. Creativity, collaboration, culture, innovation, sales, marketing are only a handful of topics he has tackled for organisations. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.

In a 20 year history as a thought leader in marketing, NPD and communications, Dan Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI. In terms of accolades not much has changed as clients continue to rave about his innovative, creative presentations delivered with intelligence and humour. With his experience on the ABC’s Gruen transfer and time spent the US and UK as a stand-up comedian his delivery and timing is impeccable. With his experience and depth of knowledge there are few topics Dan can’t bring his focus to. His keynotes and workshops are supported with hours of research and some of the sharpest writing in the our industry has seen.

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