With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Colin Woodard is one of the most respected authorities on North American regionalism, the sociology of United States nationhood, and how our colonial past shapes and explains the present. Compelling, dynamic and thought provoking, he offers a fascinating look at where America has come from, how we ended up as we are, and how we might shape our future. His American Nations transformed the way many Americans think about their country’s origins, divisions, and vulnerabilities. His riveting talks give unparalleled insights into where America has been, how we got where we are, and how to navigate the path ahead.