Michael J. Durant is the best-selling author of In the Company of Heroes and the inspiration for the movie Black Hawk Down. He was the sole survivor of the helicopter crash caused by a Somali-fired grenade and held as a prisoner of war for 11 days. Prior to his time in Somalia, Durant had participated in combat operations in the Persian Gulf, Panama, and Kuwait. A highly-decorated soldier, his awards include the Purple Heart and the Distinguished Service Medal. He addresses leadership, teambuilding, growth, and his experience as a soldier and as a hostage.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.